Baozi: It Is Inevitable To Catch Young People.

The news was released in June 1st. The Ports Design Ltd. (0589.HK) announced that it would sell fashion and clothing business for RMB 600 million yuan as a first step to quit the traditional fashion dress business and conduct business pformation. After that, the remaining 80% interest in fashion and clothing business could be sold at RMB 2 billion 400 million yuan. (Ports Design Ltd)

Mr Bao said that he would withdraw from the traditional fashion and apparel business of the company and shift the company's strategic focus to other industries, which are expected to bring better returns to shareholders in China's economic related industries.

Where does the "international brand" baozi come from? "In the past few years, it has been called" international brand ". In recent years, we regard it as a leader in domestic women's clothing," an industry insider said.

Baozi was founded in 1961 by the founder of Luke Tanabe in Toronto, Canada. There were more than 60 stores in the world in 1989.

After that, the Kenneth Chan family bought the 70% stake in Baozi and became the largest shareholder.

At present, Baozi's clothes are basically produced in China, and designers are foreign teams.

The opportunity to enter China is also very good. In the 90s of last century, there were few decent foreign brands in China. The first generation of white-collar occupations were highly sought after with high quality designs.

But the good days will be over. Since the invasion of fast fashion, the luxurious distribution of luxury goods and the rise of extravagant luxury, positioning like baozi has become awkward.

Reporters in the counter to see, now a

It is basically over six thousand or seven thousand, common three thousand or four thousand, and general coat two thousand.

The Hangzhou Tower official said: "although the treasure has changed in recent years, the age of its customers is still concentrated between 35~45 years old, which is not attractive enough for young people."

"I bought the skirt about 10 years ago, and then it went up all the way up to four thousand or five thousand, and then I stopped, and I have never been in a shop yet."

In the interview with Qian Bao, the clothing collocation teacher, green Rui, said, "its first batch.

It's almost 60 of us. But after 80, the style of dressing is different from those we used to be. They don't like to be rigid in design, and the demand for professional attire and dress is not so regular.

A similar situation can be seen in traditional clothing industry. The Esprit of the same generation is also not as good as before. In the 2015 fiscal year, the net profit in the first half of the fiscal year slumped by 50.5%. In May 20th, Si Jie global issued a financial warning. It said that it was expected to lose substantially in the 2015 fiscal year.

In the past few years, China's shopping malls and the killer brands Only and Veromoda in the promotion season were also unable to find north by fast fashion.

"A brand is almost 20 years old, because now the guests are well-informed, and the number of old customers is gradually losing. Young people may not be able to see it. Sales decline is inevitable."

A business person analyzed, "so it is difficult to do a hundred years of brand, especially the pursuit of sales volume of the brand is easier to rise and fall.

The future garment industry can not be single. "