Lifeng Group Must Identify A Soul, Fashion And Luxury Brand.

As early as 2013, the luxury group had planned to "slim down" to focus on jewelry and watch business.

In the 2015 fiscal year's earnings report, the leather business data of the peak group was unsightly, just because fashion and leather goods were not the core business of the group, but rather the business that the group had always wanted to divestiture.

By the end of December 2014, "other" departments of the city.

It mainly includes leather products, fashion and channel businesses, including Dunhill (DUNHILL), Chlo (Lancel), Lancel, and Shanghai (Tang).

These brands are still a big and second line, but the performance of the Department is not so beautiful, although sales are increasing, but they have been losing money for years.

Over the past 5 years, sales in this sector have increased by 150%, while losses have also expanded by 120%.

The news that led to the first anniversary of the peak hit the news that the industry was about to throw away the burden, not to sell Chlo, or to sell Lancel.

Then the summit clarified the action - the future performance of these brands will improve, and the group will not sell assets.

However, the same is true.

Leather goods department, LVMH group has nearly 10 billion euros sales revenue, more than 30% of the operating profit.

Why hasn't historical peaks been improved? For so many years, the peaks have been lacking in leather goods and fashion.

The popularity of Chlo and Lancel is far less than that of Louis Weedon Louis Vuitton and Gucci (Gucci), but it is necessary to maintain the image on the first floor without making money.

The leather and fashion strong men are like the forest. The peaks do not seem to have a good idea. How do these two brands match the "rich two generation" brand and family brand such as Herm s and designer brand?

In competition, the brand of their own brothers sometimes "bump into the face".

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Guess Inc. of the US denim group released its first quarter earnings on Tuesday, which successfully reversed its losses, a loss of $2 million 100 thousand compared to the same period last year. The group's net profit reached $3 million 300 thousand in the first quarter, and its earnings per diluted share were $0.40.

Analysts had generally expected a loss of $0.50 per share. This unexpected profit made the group confident of the second quarter.

According to the group's first quarter earnings report, the total income fell from $522 million 500 thousand to US $478 million 800 thousand, or 8.4%, down from the US $478 million 800 thousand, which was lower than the $483 million 500 thousand expected by Wall Street.

E-commerce sales rose by 13.8% to 18 million 200 thousand dollars, including revenue figures, but were offset by a 5.9% decline in comparable sales in the US and Canada and 7.5% in the same store sales.

By region, North America is the largest company in the market, with total revenues falling 6.2% to 214 million 200 thousand dollars, and 4% after excluding currency effects.

European sales fell by 13.7% to $137 million 400 thousand, up 8% at constant exchange rates.

Total income in the Asia Pacific region decreased by 8.7% to 64 million US dollars, and fell by 6% according to the fixed exchange rate.

Wholesale business in North America fell 5.2% to 37 million 300 thousand U.S. dollars, excluding the impact of the exchange rate rose 1%.

In addition, the sales cost, general and administrative expenses of the group dropped by 9.5% and 9.6% in the first quarter, down to 313 million 300 thousand US dollars and 161 million 100 thousand US dollars respectively.

Inventories measured last year fell by 12.4% to $327 million 100 thousand.

Chief executive Paul Marciano said, "the performance in the first quarter exceeded our expectations and was mainly driven by strict cost management."

While aware of the challenges ahead, Marciano points out that North American sales of women's clothing and Marciano's brand will continue to grow.

He added, "in Europe, our retail stores are currently showing a median increase.

We are very encouraged by the performance in the first quarter and the early display in the second quarter. We will continue to focus on the implementation of our strategic plan to enhance our profitability. "

According to the latest expectations of the group, it expects the second quarter earnings per share to be $0.12, lower than analysts had expected $0.18.

In addition, Guess expects annual earnings per share to be between 0.86-1.02 US dollars, while analysts generally expect annual earnings per share to be US $0.87.

Guess also expects earnings per share to drop to around $0.45 under the influence of currency exchange rates.

The unexpected performance expected Guess to rise 6.2% to $18.65 in regular trading on the New York stock exchange.

After the market closed, the share price dropped slightly from 0.8% to 18.50 dollars.