What Issues Should Be Noticed In Location Selection Of Clothing Stores

There are more and more clothing stores in the market. More investors pay more attention to the location of clothing stores. Many clothing stores do not have a good location, resulting in a lot of clothing sales are not good. Xiaobian here to introduce some of the clothing store location.

Before choosing a site, the first thing to determine is the choice of customer base. Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter. Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship. This is to pay attention to the concept of "business circle".

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are many casual wear shops around, this is the aspect of casual wear. compete Naturally, it will be more intense. At this time, it can be misplaced, and the effect will be better if the target is locked in a lady's suit or a business suit. For example, if the survey shows that the local consumers prefer Shanghai brand and do not like Wenzhou brand, they can give priority to joining the Shanghai brand. After all these questions are clear, we can look for the source of goods in a targeted way.

If you can't find the right store in your favorite location, you can try to share it with others. This will save not only rent, but also the two industries under the same roof. customer If the attributes are identical and the products can complement each other, they will be able to complement each other. Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

City Centre. This area is generally also. Commercial Centre Downtown, business activities are frequent and business atmosphere is good. Such a shop is the so-called "land of every inch of land". High density residential areas. The population of the residential area is relatively concentrated and the population density is relatively high. In such areas, consumers are confused at all levels, and people of all ages and social strata have. No matter what style or type of clothing it sells, there will be a certain customer base.

Convenient transportation and convenient transportation are the primary conditions for consumers to shop. Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering. A region that has been established as a market. For clothing, such shopping commodities, if they can concentrate on the "lots" or blocks of their peers, they will be more conducive to business.