Awareness Of Display Needs To Be Improved.

Because of the late start of the brand development of clothing industry in China, the cognition degree of display is also different. It can be summed up in the following situations: the first is the display of useless ideas: the sale of terminals is mainly based on marketing skills except for products, and display is just a decoration, which is a dispensable thing for dressing up.

The second is the idea of display: the idea that display can quickly increase sales, which is more important than marketing.

People who hold this view often expect a great boost in sales volume after each display by Chen Li.

If display does not promote marketing, they can easily become advocates of useless display.

The last one is the narrow sense of display: that Chen's job is to put on his clothes.

This is the most common phenomenon in many enterprises at present. Chen's sales division does not pay much attention to the planning of the shopping channel, or the design of the channel is sent to the shop designer, and the design of POP is handed over to the graphic designer.

A well planned store, a well designed POP.

Before that, these different division of labor

There is often no communication between them.

The final result is the result.

The working face is narrow, the work is passive, the display theme is far fetched, and the selling place is not strong enough.

In the face of such a state, we must have enough patience and tolerant attitude towards the display of this new occupation, pay close attention to its growth, and at the same time, we should treat his role objectively.

I think the display is an important part of the terminal, but it must interact with other links and interact with other terminals, forming a complete terminal marketing system, so that the display can play a real role.

Good display status should be organic, interactive and omnidirectional.

I put forward a slogan in the process of the integration of a famous brand of women's clothing in China: let the fashion designers know the display and let Chen Li understand the fashion design.

I think only in this way can we pass the designer's design concept to the terminal without reservation, and let the fashion designers more consider the state of the terminal and adjust the product in the design.

At the same time, each product planning requires Chen Li to participate in the product planning and design discussion, so that some good display ideas can be implemented in the design stage.

Facts have proved that after several seasons of running in, the display of women's clothing has gradually formed a very good situation, and the overall sense of display on the store has also been strengthened.