Large Database: Meeting 99% Personalized Needs Of Customers

Red collar staff display online order system.

Consumers can place orders in real time and customize their own designs.

Large database: meeting 99% personalized needs of customers

A suit is custom-made. The clothing shop abroad usually takes three months to deliver, while the red collar in Qingdao takes only seven days to complete.

How did this work?

In the red collar group exhibition area of the textile and clothing exhibition fair, Mr. Ji'nan, Mr. Yu, has entered the red collar client through a tablet computer, and has independently designed the ideal suit.

There are thousands of choices for style, fabric, color and pattern.

In depth design, including buttons, lining, lock eyeliner, embroidery design can achieve personalized private customization.

Xia Yuefen, a staff member of the red collar exhibition area, said that the personalized demand of consumers will be entered into the order system with the size data, and the order will be generated into the production execution procedure immediately after automatic matching.

This process takes 45 hours in ordinary clothing enterprises and a few minutes in red collar. The trick is that they have a trillion level large database system.

This system includes millions of consumers' body data and clothing version data accumulated over the past more than 10 years, which can meet the personalized needs of 99% of the global customers.

The red collar decomposes the suit production into 300 multi processes. Each process is equipped with a small computer. The staff will brush the card on the computer and know what to do in this process.

"Our employees work on the Internet side, and smart cards go through over 300 processes with cloth, and a personalized garment is made."

Red collar group planning department manager Jiang Wei said.

Standing in the size room of a fitting room, only 7 seconds later, Ms. Li's body data was scanned into the computer and formed a 3D cartoon model with herself.

She can make a 360 degree rotation through the touch screen, and she can change and match the 3D man's mold at will, and watch the real dressing effect.

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The size of the cartoon man and the real person is within 5 millimeters.

Li Hao, the project manager of Eagle Electronics and Polytron Technologies Inc, told reporters, "this is the 3D fitting system. We call it the fashion consultant magic mirror system."

Statistics show that

The online return rate is 35% to 40%.

The 3D fitting system under the line can provide the fitted clothing model according to the scanned data, and truly realize the "quantity body clothing", so that consumers can buy the clothes online and buy the clothes in the bottom, and at the same time, solve the problem of high rate of online clothing returning for the electricity supplier.

It is a service manufacturing enterprise, not only the 3D fitting room, but also provides a complete chain of garment digitization equipment, and becomes a solution provider of other 4 intelligent manufacturing solutions for garment enterprises.

Ge Li, a staff member at the eagle exhibition area, said that the traditional assembly line usually takes half a day to make the first ready-made garments, and on their smart lines, the first ready-made garment can be made in 20 seconds, and then the next one every four or five seconds will greatly improve the production efficiency.