Vans Works With Japanese Artist Haruki

Recently, Vans exposed a series of LOGO with Murakami Takashi (Takash iMurakami).

The lovely puppy on LOGO appeared in the 2013 Murakami Takashi's solo exhibition Arhat, inspired by the Japanese contemporary artist's pet dog "Pom".

This time, Murakami Takashi will be carrying Pom and tide brand Vans's high-end branch VaultbyVans cooperation, at the end of this month launched a joint series, including all kinds of shoes (such as Vans main bottomed canvas shoes) and costumes.

Puppies and pandas are not uncommon in Murakami Takashi's works.

He is fond of animated cartoons, and combines some cartoon characters or traditional Japanese culture with the current trend of the west to increase visual effects and interest.

Haruki, who knows the fun of Mashup, is therefore not as artistic and elegant as the traditional artists.

"To make art is to make money."

Murakami Takashi said, "a piece of art is good," the amount is the most easily understood axis.

In 2011,

Write his own successful experience in art business as a book on art entrepreneurship.

Based on this concept of art and commerce, Murakami Takashi and LouisVuitton collaborated in 2003.

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Murakami Takashi's "Cherry Blossom", "cherry" and "Panda" patterns have been printed on the classic leather bag of LouisVuitton, causing a global panic buying rush.

The cooperation of "art X fashion" also made Murakami Takashi famous in fashion.

Since then, Murakami Takashi has also worked with several brands, such as Shu Mu Hsun, visvim and

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The joint partnership with Vans has been given more meaning than business.

Murakami Takashi called herself a loyal fan of the classic VansSlip-on, and Vans had worked with ASPCA (the American Society for the prevention of cruelty to animals) to support the cruelty of cruelty to animals and the love of LOGO.

The similarity in aesthetic style between the two sides is also an important reason.

Vans always likes to use characters or cartoon images for products. Star Wars, theBeatles and Mitch are in their cooperation lists.

Judging from the past achievements of both sides, this cooperation should be able to earn a lot of money.

Besides, Vans is now on the high side.

The first quarter financial results released by Vans group VFCorp. (Wei Fu Group) in 2015 fiscal year in April showed that the income of Vans brand increased by 16%, of which the Asia Pacific region grew by more than 45%.