The Designer Series Of H&M Is Handled By Balmain Creative Director.

With the average daily opening rate of a new store, sales growth in H&M slowed down in March and April, although the first quarter sales increased by 15% based on exchange rate changes.

However, the problems caused by the layout of these strategic layout are likely to be saved by relying solely on the "big designer".

It also needs a more diversified product line, or a longer-term and daring cross border, like the beauty brand or furniture we have reported before, to enhance brand awareness.

At the Billboard Music Awards in Las Vegas in May 18th, Olivier Rousteing, Balmain's creative director, announced that she was a new co designer of H&M.

Since 2004 Karl Lagerfeld to Alexander Wang in 2014, the cooperative design series of H&M has entered for eleventh years.

Olivier Rousteing, this name does not sound as good as the previous designers.

The 86 year old young designer is less than 30 years old. When he took over the post of creative director of Balmain in 2011, quite a few people knew little about him.

Olivier Rousteing graduated from the French ESMOD High School of fashion art. He worked for Robert Cavlli, a famous designer in Italy for 6 years. She started working for Balmain in 2009, and was the deputy director of Christophe's Decarnin, the former creative director of Balmain.

Judging from the performance in recent years, Olivier Rousteing has not failed to live up to his talent and Balmain brand's long established popularity.

While continuing his fashion, sexy, rebellious and street classic Balmain style, he also built his own magnetic field.

In recent years, Balmain brand has also made many attempts to get closer to market demand.

If Asian consumers have seen the popular Korean drama "Miss please" in the past few years, they will have a deep influence on Yun Eunhea's various shrugs.

These black suit coats with gold thread cater to the discerning eyes of successful career women. Almost all of these clothes come from another production line of Balmain: Pierre Balmain.

It integrates intelligence and elegance in the original mainline style, and the price is no longer unattainable.

The plan was also handed over to the young designer after Olivier Rousteing was announced to succeed.

This cooperation with H&M also shows the brand appeal of Balmain's younger and higher street.

Oliveir Rousteing will help H&M design men's wear, women's wear and accessories, and will be released in the global official website and stores in November 5th.

Not long after the news was announced, the Instagram account of Rousteing and H&M cooperation series attracted 1 million 100 thousand people's attention.

Rousteing said in an interview: "H&M has found me in the studio, which has always been my dream.

When you work with H&M, this will be a big step forward in the fashion industry. "

This has become a favorable opportunity for Balmain to expand its influence smoothly. It will open a new flagship store in New York in November or December.

But then comes the pressure on designers, who work for high-end luxury brands and do not have to face such a huge number of stores around the world.

"It's going to be a challenge. I don't want to lose my craft. I don't want to lose it.

But I also want to talk with people of different ages on the street. This series will be different from others.

Rousteing said to Style.com.

For H&M, the entry of Rousteing opened the house.

The next ten years of the retail giant Designer Series.

Ann-Sofie Johansson, the chief designer, chose Rousteing when considering the Balmain design that he represented was very appetites for the new generation of people. This is also the fashion attitude that H&M represents and pursues.

At the same time, Rousteing has a strong number of fans in social media, which will bring great influence to the two party brands.

But such

How long will it last? Is there really a complete ten years? In December last year, Margareta Van Den Bosch, the creative director of H&M, said she was not sure what to do in the next ten years, although it did earn a lot of attention for H&M, but now the customers are facing too many new choices.

Moreover, cooperation can not be called the pillar of H&M's profitability. It is more like a skill that saves advertising expenses and marketing costs.

When you open the financial statements of H&M, you will find that the introduction of the brand at the beginning is very much about "the best price for fashion and texture", and the global expansion strategy is constantly updated in real time, plus new and fast channels, which may serve as the basis for the H&M of fast fashion brands.