"Integrated Marketing Communications" Gold Prize Winner

Nowadays, outdoor lifestyle is highly sought after. People pursuing healthy life are strongly appealing to "outdoor + fashion".

The Pathfinder together with Gao Yuanyuan to create an outdoor fashion trend and hit the bull's eye in the middle of the consumer demand is undoubtedly the key to the success of the integration of metamorphosis SHINE.

Since China's outdoor leading brand Pathfinder has released Gao Yuanyuan's new skin windbreaker, the public's attention to the trend of "outdoor + fashion" has been increasing.

Recently, the Chinese advertisers' gold far award jury has been awarded the gold medal of the 2015 advertisers in China through the layers of assessment, which is awarded to the Pathfinder, "SHINE change Pathfinder skin windbreaker".

The Chinese advertiser gold award is the most authoritative award in the field of marketing communication in Greater China. The Pathfinder promotion case has stood out from many cases, reflecting the consumers' love for the Pathfinder's skin windbreaker and the pursuit of fashion outdoor life.

In 2015, Pathfinder worked with the national goddess Gao Yuanyuan to integrate the fashionable ICON into the outdoor area. The two sides jointly work together to deduce the brand theme "metamorphosis SHINE".

Meanwhile, the Pathfinder launched Gao Yuanyuan's skin windbreaker and went to Nepal to shoot the "SHINE" skin and windbreaker micro film advertising blockbuster, which was starred by Gao Yuanyuan. He used the lens to record Gao Yuanyuan's family affection, love and career pformation process. The picture was exquisite and the story was strong, leaving the most beautiful Nepali for the audience.

Previously, the Pathfinder Gao Yuanyuan's skin windbreaker appeared at the ISPO BEIJING 2015 Eleventh Asian sporting goods and fashion show, which was the first exhibition to explode the whole scene. In March 25th, the 2015 "metamorphosis SHINE SHINE" Pathfinder trip and the opening ceremony of the Tmall goddess activity were held in Sanlitun, Beijing, where Wang Feng and Gao Yuanyuan came to the scene to interact with the audience to publicize the skin windbreaker.

In "

Under the theme of radiation, Pathfinder Gao Yuanyuan

The market responds well. With the fashionable design, the practical functions of sun screening and the "metamorphosis SHINE" brand proposition that resonates with women, it has won the love of many female consumers and won the "2015 China's most favorite outdoor product award" award, leading the fashion trend of women.

In pairs

In the interpretation, Pathfinder spring summer new skin windbreaker integrates many popular elements such as printing, splicing, popular colors and other popular elements. In terms of functionality, its main body adopts the TiEF SKIN bionic ultra light sunscreen technology fabric, which is independently developed by the Pathfinder. It is super light and comfortable, and the number of anti UV fingers reaches UPF>40+ and UVA<5%. 99%, it blocks the ultraviolet radiation of human body. It is not only suitable for daily wear, but also can protect travelers in mountaineering and cross-country outdoor sports. It will bring the advantage of professional outdoor to the extreme in fashion interpretation.