XTEP Opens New Strategy With "Sports +"

In recent years, XTEP has focused on running as a core development category, integrating product development, brand communication and sports marketing team, based on marathon sponsorship marketing, and is committed to providing professional runners with professional running goods and service systems.

At present, there are more than ten domestic professional marathon sports resources including Xiamen marathon, Hongkong marathon, and so on, and has created a professional runner running team from all over the country.

In this exhibition, XTEP also specially invited Huang Lisheng, Professor rabbit, Gao Yan champion, Wu Min, Silk Road Runner Bai Bin and so on.

Run Wang Xiaogang and other famous running circles to join the star special team.

Recently,

The Straits International Convention and Exhibition Center in Fuzhou was officially opened.

As a leading brand of China's sporting goods, XTEP is famous for Huang Lisheng, Professor of rabbit, Gao Yan champion Wu Min, Bai Bin of Silk Road Runner and Sean's fast runner Wang Xiaogang.

This is the first time that people have demonstrated their content in the core of running events.

Ye Qi, executive vice president of XTEP, put forward the marketing concept of "sports +" at the summit forum, focusing on building the core competitiveness of enterprises in the next ten years.

As one of the leading sporting goods group in China, XTEP is the first to run the project as the core content of the exhibition.

In its core product exhibition area, its head briefed reporters on the new power technology running shoes this year.

The shoe sole has a high elastic damping material, and the honeycomb fold formed by the bottom side wall is very conducive to the rapid recovery of the elasticity of the midsole after compression, resulting in a higher rebound energy, just like a spring.

In addition, the sole of the shoe is made up of numerous rooms with different sizes. The holes are irregular hexagons, and each chamber is surrounded by other housing holes. The honeycomb structure has high strength and light weight, which can better help runners to provide advance power while slowing down.

The vamp is supported by X four, and is supported by ultra-thin TPU package to prevent rollover.

In the major professional running media evaluation, they have won favorable reviews.

In the running Manifesto of "I am a runner X", as the first runner to run 150 consecutive days in human running history across 6 countries to complete the 10 thousand km ancient Silk Road, Bai Bin, with the meaning of "the meaning of life is to explore the mystery and fun of the unknown, I am the runner X, that is, to make Personal Best, life is not blank, will not regret" declaration has won the applause of many running friends.

And the highest value, the most popular beauty marathon champion Wu Min's Manifesto - "the most sexy men in sports, on the way forward, we are all runners X", but also let the scene cause a burst of cheers.