The 2015 Spring/Summer New Product Conference Hosted By The General Shoes Trade City Was Held Recently

By Guangzhou Guangda Shoes Trade City The 2015 Spring/Summer New Product Press Conference was held recently. The purpose of this press conference is to rely on the advantages of brand businesses in the shoes trade city, serve the shoes enterprises, improve the popularity of the shoes trade city and the shoes brands, and promote the construction, transformation and development of the shoes brands in Shijing Business Circle.

vast footwear industry The Trade City is located at the junction of Huanggang Road and 107 National Highway, Shijing Street, Baiyun District, Guangzhou. It is one of the major professional markets under the vast trade city of Guangzhou. Since its opening in 2006, through continuous upgrading and transformation, it now has a total business area of 50000 square meters and more than 1500 footwear merchants of all kinds. It is the largest professional footwear wholesale market in South China focusing on leather footwear and spot wholesale. At present, the average daily passenger flow exceeds 30000 people, attracting customers from all over the country, Russia, Southeast Asia Buyers from Middle East, Europe, America and other countries and regions.

In order to build a modern and networked professional market trading platform radiating to China and facing the world, in recent years, the shoes trade city under the general group has successfully launched the "brand street" strategy. As an important part of the brand strategy, the vast shoe trade city took the lead in introducing more than 300 shoe enterprises with "independent property rights and private brands" in Shijing Business District.

With the theme of "Brand New Shoes, Mass Gathering", the 2015 Spring/Summer New Product Conference of Guangtong Shoes Trade City was strongly supported by Guangzhou Baiyun District Government and Baiyun District Garment, Leather and Shoes Chamber of Commerce. It is reported that more than 1000 professional purchasers were invited to conduct supply and demand docking in this event. Through a series of activities such as the special launch of high-quality brand new products and static display of high-quality brands in the shoes trade city, the goal of establishing market brands, merchant brands, channel docking, and opportunity sharing was achieved, and the development of independent brands of shoes enterprises in Shijing business circle was promoted.

Feng Jianwen, General Manager of Guangtong Trade City and President of Guangzhou Baiyun District Garment, Leather and Shoes Chamber of Commerce, said that brand innovation, model innovation and channel innovation are the development direction of shoes market and merchants in Shijing Business Circle in the future. The markets under Guangtong Trade City will aim to build the largest modern trade trading platform in Shijing Business Circle, Focusing on the core of industrial transformation and upgrading and professional market upgrading, we should constantly innovate ideas, take the brand incubation platform as the overall idea, improve the business environment through hardware transformation, support the transformation and upgrading of businesses through business policies, strive to build a trading platform covering fashion industries such as clothing, footwear, leather goods, and guide Shijing Business District to become a modern clothing The professional market business circle of shoes and leather goods undertakes the relocation of professional markets in Guangzhou urban area.

This press conference gathered a number of excellent independent brands of the shoe trade city, including Xishuai Shoes, Jimilu, Fanke 19 representatives of shoe enterprises, including CHANKE "Chanke", Maloudi, JENWIFERBAZAAR "Jennifer Basha", Pal Shoes, Hanxian Palace, Lima, D.SWELLAN "Diswell", have jointly created a classic trend show to highlight the unique charm of the majority of independent brands

China Shoe enterprise Strong demand has been formed in structural adjustment, brand construction, international development and other aspects. In the new historical development opportunity, with the strong support of the vast number of groups, the shoes trade city has changed from focusing on business activities to promoting independent brand construction based on itself, giving the shoes enterprises in Shijing business circle an opportunity to establish their own brand and promote their own style to consumers; At the same time, many designers, purchasers and buyers will gather together to improve the overall competitiveness of the industry, improve the soft power and brand value, thus playing a very positive role in promoting the transformation and upgrading of Shijing Business District and the innovation and upgrading of the entire industry from "Made in China" to "Created in China".