Clothing Store Should Pay Attention To Design Concept.
Commercial exhibition design should attract and attract the most.
customer
We must give full play to the designer's creative ability and rich imagination and create a new aesthetic image.
At the same time, commercial exhibition design must pay attention to the authenticity of aesthetic creation, that is, the information conveyed must be accurate, not exaggerated and bravado. This is also a key issue in modern commercial display design.
Otherwise, it will not only lose credibility, violate professional ethics, but also cause consumers' psychological distrust and hatred.
Five of the eight advertisements of the US industry and commerce are related to authenticity, that is, facts, no temptation, price, no exaggeration and honest recommendation.
At the same time, emphasizing the authenticity of commercial exhibition design does not mean negating the richness of expression.
On the contrary, in order to arouse people's emotion, mobilize
Desire to buy
We must attach importance to the uniqueness, richness and novelty of expression.
Commodity is the product of the development of certain social productive forces and scientific and technological level.
In essence, it embodies the evolution of history and the progress of human society.
Therefore, as a commodity and
Consumer
The exhibition design of information media will also have distinct characteristics of the times.
Concretely speaking, modern commercial exhibition design is to use the advanced science and technology of the human society and modern business management tools to make use of the material convenience conditions brought by the mass production in the industrialized society. Through the display of various media, it creates the changeable visual communication effect, completes the media planning in the commercial category, and then changes the shopping psychology of the customers with the brand-new commodity concept, so that consumers can make an organic choice of the commodity under the influence of the display form.
Practice has proved that a more successful design often has a sense of high intensity of excitement or novelty, and is compatible with the high emotion determined by the high technology and modern lifestyle, thus arousing people's aesthetic feeling.
Lacking the sense of the times, the design lacks visual impact, so it is not easy to attract people.
It should be pointed out that while paying attention to the sense of the age of commercial display design, we should not neglect its national style.
Because of the specific geography, climate and other living environment factors, the unique habits and customs of various nationalities and their unique emotional responses to graphics, colors, natural objects, numbers and so on have been created, and certain aesthetic stereotypes have been formed.
Therefore, in the commercial exhibition design, directional analysis should be carried out to cater for the aesthetic needs and material needs of the specific consumer groups.
In addition, the national style of laying stress on commercial display design is also reflected in the inheritance of traditional design techniques and the creation of aesthetic re creation.
This is because the traditional design method has a local flavor and national style. It not only entertain customers with its own aesthetic characteristics, but also become a symbol of national culture.
Nowadays, the diversity of traditional culture in different regions and different nationalities has greatly promoted the development of tourism culture.
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