Levi 'S And Google Enter Into The Field Of Technology Fashion.

Levi s and Google cooperate in the field of technology and fashion. The foreseeable applications include: only to remind important messages and telephone screening functions; rest assured that the phone stays in the pocket; when listening to favorite songs, make gestures to complete the immediate recording; touch the fabric on the arm to edit the new music list.

Google will enlarge its recruitment and launch Project Jacquard to integrate technology into fashion fabrics.

Last Friday, Levi s, the veteran denim clothing company, announced the partnership with the Google ATA PLabs team to develop the fabric and revolutionize wearable fashion.

The GoogleATAPLabs team incorporated touch and gestures into the fabric to make clothes a part of the technology life.

It is reported that this project is not sewing or gluing electronic equipment to garments, but using existing industrial looms to weave high tech conductive fibers into fabrics to achieve boundless creative extension and fashion design.

Google said: "for the fashion industry, Jacquard is a blank canvas, and designers can use it.

The addition of new functional layers not only does not restrict the fabric variety, but also does not need to learn the relevant electronic knowledge.

For the Levi 's of the collaborator, using this smart fabric, the future jeans are not only more fashionable but also more special.

Consumers who love Levi 's can start looking forward to their future costumes.

In short, the smart version of Levis jeans is equivalent to a digital control platform: just touching the surface of the garment can control the function of the mobile phone.

Specifically, when you call at a meeting, you can only make it quiet if you touch jeans. Or, when you pass a restaurant, you can click the button on the cowboy's clothing, and you can easily finish the location collection.

Jacquard is also compatible with many App.

Google and Levis' s will also call on developers to give full play to their imagination and make the fabric function extend to music, travel and so on.

Paul Dillinger, director of innovation at Levi 's, explains that this new device has created a new platform ecosystem for developers, while Levi' s is just helping Google integrate it.

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The concept of this project is described in detail. It is also mentioned that the goal of this project is to make people no longer pay much attention to electronic devices, but to pay more attention to more meaningful interpersonal interaction. "Using Jacquard, we consider how to maintain eye contact with our deskmate, and at the same time we can reach the most important functions of mobile phones and promote face-to-face communication."