Kunming Convention And Exhibition "Two Pioneering" Speed Up Again

In 1993, the first professional exhibition venue in Kunming was successfully built, and the first China Kunming Export Commodities Fair was successfully held. In 1999, the World Horticultural Exposition was successfully held, and the popularity of Kunming City rapidly expanded, and the urban passenger flow, logistics, capital flow and information flow rapidly converged. In 2005, the success of the summit meeting of the Mekong sub region led Kunming to accumulate the experience of holding international high specification meetings and exhibitions. In 2013, the successful holding of the first China South Asia Expo promoted Kunming to stride forward towards the construction of the regional international convention and exhibition center facing Southeast Asia and South Asia.

Today, the Kunming exhibition activity has become a characteristic system. As of 2014, the international and national major exhibition activities in Kunming totaled more than 100, and already had a large number of well-known international and National Convention and exhibition brands. According to incomplete statistics, in 2014, there were more than 400 kinds of exhibition activities held or undertaken by the city's Convention and exhibition enterprises. The second South fair and the twenty-second China Kunming import and export commodities fair, in addition to stimulating consumption, accumulated 21 billion 30 million dollars in foreign trade and trade, an increase of 20.4% over the same period last year. The total amount of contracted foreign investment projects was 708 billion 200 million yuan, up 18% over the same period last year. The pulling effect of the sixty-sixth China Educational Equipment Exhibition and the forty-ninth new special medicine fair is 1:7.24 and 1:7.18 respectively, which are close to the 1 to 10 industrial driving factor of the international exhibition industry.

According to incomplete statistics, there are more than 4200 enterprises with "exhibition" in the business scope of the city's industrial and commercial registration. Among them, there are more than 690 advertising companies, more than 960 cultural transmission companies, and 2430 other kinds of enterprises.

In November 19, 2013, the Kunming Expo Affairs Bureau was set up, focusing on the establishment of the exhibition industry policies and regulations guarantee system focusing on the Kunming Convention and exhibition industry promotion Ordinance, the implementation opinions of Kunming to further promote the development of MICE industry, the management measures of Kunming Convention and exhibition industry, and the management method of special funds for the development of Kunming Convention and exhibition industry. A joint conference system for the development of MICE industry was established, a one-stop service mechanism for major exhibition projects was established, and a cooperative relationship was established with the Thailand Exhibition Industry Association, the Singapore Exhibition Industry Association, the China Hui Tang Company and other institutions. The platform for the strategic development cooperation of the exhibition industry was established to promote the information construction of Kunming Convention and exhibition industry.

With the continuous improvement of the exhibition facilities, as of December last year, Kunming has more than four stars and more than more than 60 hotels and professional conference centers for holding a certain scale conference, with a total area of about 78000 square meters. It can provide simultaneous interpretation, multimedia demonstration and other equipment and teleconference services. Among them, the Kunming International Convention and Exhibition Center is a well-known exhibition enterprise integrating exhibition, conference, catering, property, hotel, fitness and entertainment services. It has 6 large indoor exhibition halls, with an exhibition area of 110 thousand square meters.

The Kunming Dianchi International Convention and Exhibition Center, which is under construction, will be put into operation in June this year. Its functions include assembly exhibition, tourism, leisure, vacation, commerce and trade. The indoor exhibition area will be 300 thousand square meters and the outdoor exhibition area will be 100 thousand square meters.

Expert analysis shows that Kunming is facing the double competition pressure of the exhibition industry development in western cities and Southeast Asian countries. In China, the exhibition industry has rapidly risen. The main exhibition cities have been divided into three levels: Beijing, Shanghai and Guangzhou are listed as "the first tier". Kunming and Qingdao, Dalian and Shenzhen are included in the "second echelon". Hefei, Zhengzhou and so on are the third tier cities. Among them, the comprehensive strength of exhibition industry in many cities has surpassed that of Kunming. Looking at other countries, cities such as Bangkok, Kuala Lumpur and Singapore have become the top 10 international conference centers in Asia. The pressure and distance of Kunming's construction as a regional international convention and exhibition center facing Southeast Asia and South Asia is increasing.

The 2014 China Exhibition economic development report also shows that in 2014, the Kunming exhibition and the other provinces in the country still had a large gap. In the country's 1166 more than 20 thousand square meters of economic and trade exhibitions, Yunnan had only 16, and 128 of the 128 professional exhibition galleries in the country accounted for less than 1% of the total; in the national exhibition area, Kunming accounted for less than 1%.

"Climate resources and geographical location are undoubtedly the innate advantages of Kunming's Convention and exhibition industry, but we can not be complacent. We must break down stereotype thinking, enrich exhibition contents, excavate local elements, mold exhibition brands, and pay attention to related industries." Chu Xiangyin, executive vice president of China Exhibition Economy Research Association, said.

Facing Southeast Asian and South Asian markets, Kunming Mice can do something and should do something. So, how can we take the lead of the South Expo and lead again?

Wu Jianmin, vice president of the national innovation and Development Strategy Research Association and honorary chairman of the International Exhibition Bureau, analyzed that with the advance of the strategy of "one belt and one road", it will have a great impact on the exhibition industry. We should seize this strategic opportunity and give full play to geographical advantages to push Kunming into the world.

Through extensive and in-depth investigation and research, Kunming has put forward that the MICE industry in Kunming should "start two times" and "catch up with the past", through strengthening the specialization, marketization, internationalization and legalization of the exhibition industry in the city. Brand concept Efforts should be made to adjust the exhibition structure of the city, enhance the quality of exhibition, create special exhibition brands, reshape the status of Kunming in the exhibition industry at home and abroad, and recast the brilliant development ideas of Kunming Convention and exhibition industry.

"This is not only based on the understanding of its own development, but also the objective judgement of the development of the industry, and it is also the situation of the development of the exhibition industry." Analysis of the industry.

" Dianchi International Convention and Exhibition Centre When the project is completed, Kunming will give full play to its resource location, industrial base, exhibition facilities and Exhibition advantages. Kunming municipal government responsible person said, the city will adhere to the exhibition and conference, and cultivate and optimize simultaneously, actively integrate exhibition resources, optimize the exhibition environment, standardize the exhibition market, accelerate the cultivation of brand exhibition, expand exhibition enterprises, extend related industries, and vigorously assemble the brand exhibition that conforms to the city's industrial development orientation and urban development strategy, enhance the level of internationalization, specialization, marketization and branding of the exhibition industry, take the east wind of Dianchi International Convention and Exhibition Center, and strive to build itself into a regional International Exhibition Center for Southeast Asia and South Asia.