Children'S Clothing Industry To Accelerate The Gathering Of Famous Children'S Clothing In Jimo

2015 during the China (Qingdao) international fashion week, the enterprises of Jimo children's wear Union, such as onujia, jointly organized the largest children's wear show in Qingdao, which fully reflects the bottom brand of Qingdao's children's clothing development, which is an important attack in the local soil since the establishment of Jimo children's wear Union.

"Although there is a gap between the size and brand awareness of Guangdong, Foshan, Humen, Zhejiang, Hangzhou and Huzhou, Jimo is still in existence.

They also have their own advantages and characteristics, that is, knitted children's clothing is the main player and is deeply influenced by Korean design.

Against this background, enterprises such as Bo Yang, onujia, famous Yang, LAN te, Ji Mei Yu and other enterprises have initiated the establishment of the Jimo children's wear alliance. The purpose of the children's wear alliance is to combine Jimo's numerous scattered children's clothing business enterprises to form a whole, creating a communication platform for Jimo children's clothing business enterprises, realizing complementary advantages and sharing resources, forming a regional brand of children's clothing business, and forging together to enter the market.

Song Haiyan said.

In addition to brand development

The influence of children's wear and the establishment of children's wear union can also promote enterprises to establish their own characteristics and brand positioning.

"In the era of foreign trade orders, enterprises need to have hundreds of people's production lines, and as foreign trade orders become less and less, enterprises turn to domestic sales orders.

There is a clear distinction between the weak season and the seasonal imbalance in the production line. This seasonal impact can balance the alliance. "

Song Haiyan said, "of course, many children's clothing enterprises in Jimo are doing both production and business. They are both brands and foundry workers. But in the long term development, the location of OEM enterprises and e-commerce brand operation enterprises will become clearer."

"We have decided to enter the garment industry city. As a new platform for garment industry, a collection of exhibition halls, offices and warehouses is one body, and it has a better platform and atmosphere.

In the future, onNo will put the design, production, sales and so on on the basis of retaining the existing peripheral production plants. "

Song Haiyan said, "in recent years, many platforms have begun to focus on product brand and intellectual property rights. Jimo children's clothing itself has reached the stage of brand development. We must make adjustments to adapt to the new development stage.

At present, we are planning to set up a chamber of Commerce for children's clothing in Qingdao, to attract the enterprises in Qingdao and the industrial chain to seek the development of brand development at the new stage.

In recent years, with the development of e-commerce in China, Jimo's traditional industrial market is also accelerating pformation and upgrading. According to statistics, in Jimo, the electricity supplier is growing rapidly at the rate of more than 30% per year. At present, the small and medium business has developed to more than 10000, accounting for 40% of the market share of Qingdao's electricity supplier, supporting the half of the development of Qingdao's electricity supplier industry.

In particular, the textile and garment industry, as a traditional dominant industry, has reached more than 70% in the field of e-commerce.

In particular, Jimo children's clothing enterprises and merchants have set foot in the electricity supplier for more than 2000, with annual sales exceeding 3 billion yuan, and the effect of industrial agglomeration is beginning to show.

At present, Jimo is actively exploring the development of e-commerce professional service cluster, constantly upgrading the size of the local electricity supplier industry cluster and the core competitiveness of e-commerce enterprises.