Luxury Luxury Children'S Wear Market Is Cold

At present, the parents of children's market are mainly "70 after" and "post-80s". These people are the mainstream consumers of luxury goods.

When parents' fascination with luxury brands continues to the next generation, and their children are highly trained, many parents are willing to pay for their children's high-end children's clothes.

However, reporters interviewed found that although parents were willing to spend money on children's clothing, they wanted to buy clothes with good texture, good workmanship and comfortable clothes instead of big ones, which made some luxury brand children wear cold.

In May 31st, China's famous clothing brand NE TIGER released the Kids series parent child dress. Parents and children walked hand in hand with the children in the T stage, laughing happily on every child and their parents' faces.

It is reported that

The parent child dress is newly designed by the brand advanced customization team, and the selection and tailoring of the fabric have been attacked by the brand.

The designer of the parenthood team told reporters that the difference between the customization of NE and TIGER advanced garments is that the parent child dress is to set off the elegant temperament of "little celebrity" and "little gentleman". The color has introduced the children's favorite colors such as Choi Xia Hong, mint green, lotus powder and so on. The choice of fabric is focused on skin care.

"The work is very exquisite, also has the cultural characteristic, but does not lose the childlike interest and the smart movement, I like very much."

On the day of parenthood release, many of the models who participated in the show were VIP customers of NE TIGER. They took their children to T addiction, a customer who participated in the show told reporters.

Reporters found that NE TIGER released this season.

Many of them are mini garments for clothing, and clothes specially designed for children. But they generally feel that this kind of clothing is more suitable for wearing special occasions such as dinner parties, and it is difficult to become children's daily clothes. Obviously, NE TIGE is to arrange children's clothing from the niche market of children's dress market.

NE TIGER can be said to be the first brand of Chinese high-end clothing brand children's clothing market, and for Western luxury brands, the layout of the market has been many years, such as Burberry bolberry, Fendi Fendi, Versace Versace, Dolce&Gabbana, etc., all have children's wear products.

At the same time, in

There are also some brands that focus on producing high-end children's clothing.

An industry insider told reporters that the luxury brand children's wear series has been launched for many years, and has been "not too hot and cold". Sales season is obvious, children's Day is the peak season.

This person believes that girls' products are more than boys' products, with limited size and unclear positioning, which restrict the development of brands.