Children'S Clothing Industry To Speed Up The Design Of Gathering And Upgrading To Solve The Dilemma

Design leads brand upgrade

At present, Jimo has engaged in

There are more than 3000 enterprises producing and selling.

In recent years, with more and more foreign trade enterprises and men's clothing enterprises moving to children's clothing, Jimo has become the third largest children's clothing production area after Guangdong, Foshan, Humen and Zhejiang Hangzhou Huzhou area.

Jimo children's clothing is deeply influenced by Korean design.

Enonaga is one of the best and the most unusual among them. It is outstanding because it has 20 years of history and is one of the few enterprises in Jimo that consistently wears children's clothing. This kind of accumulation has also made owenjia its own brand characteristics. Before that, onugo was mainly represented by agents. Among them, Jiayi mainly went to the wholesale market, while Mika Cuchi mainly went into business.

The other reason is that because most of the children's clothing enterprises in Jimo are mainly e-commerce providers, onujia relies on their advantages in production, design and marketing, and has strong competitiveness in the online wholesale and retail industry. At the same time, because of regional relations,

In the field of children's wear in Qingdao, many children's clothing enterprises also like to buy Korean version, but onNo has always insisted on its own style.

"Onujia brand style is simple, generous and comfortable.

And the Korean version is very deep in color, and the version is not the same.

Design is an advanced job. Sometimes a product with a design style comes out, but it didn't sell well in the year, but in the second year it was the best seller.

We have been trying to establish our own characteristics through a long period of training. "

Song Haiyan said, "this year's big trick is to introduce Zhao Enhuan, one of the top ten designers in the country as a consultant to the company, and work full-time for the product design of onugo."

Industry alliance and market development

2015 during the China (Qingdao) international fashion week, the enterprises of Jimo children's wear Union, such as onujia, jointly organized the largest children's wear show in Qingdao, which fully reflects the bottom brand of Qingdao's children's clothing development, which is an important attack in the local soil since the establishment of Jimo children's wear Union.

"Although there is a gap between the size and brand awareness of Guangdong, Foshan, Humen, Zhejiang, Hangzhou and Huzhou, Jimo children's clothing also has its own advantages and characteristics, that is, the children's clothing is the main player and has a deep influence on Korean design.

Against this background, enterprises such as Bo Yang, onujia, famous Yang, LAN te, Ji Mei Yu and other enterprises have initiated the establishment of the Jimo children's wear alliance. The purpose of the children's wear alliance is to combine Jimo's numerous scattered children's clothing business enterprises to form a whole, creating a communication platform for Jimo children's clothing business enterprises, realizing complementary advantages and sharing resources, forming a regional brand of children's clothing business, and forging together to enter the market.

Song Haiyan said.

In addition to branding up the influence of Jimo children's clothing on the brand development, the establishment of children's wear union can also promote enterprises to establish their own characteristics and brand positioning.

"In the era of foreign trade orders, enterprises need to have hundreds of people's production lines, and as foreign trade orders become less and less, enterprises turn to domestic sales orders, and there is a clear distinction between the domestic sales order season and the seasonal production imbalance. This seasonal influence can be balanced in the Alliance."

Song Haiyan said, "of course, many children's clothing enterprises in Jimo are doing both production and business. They are both brands and foundry workers. But in the long term development, the location of OEM enterprises and e-commerce brand operation enterprises will become clearer."

Children's clothing industry to accelerate agglomeration

"We have decided to enter the garment industry city. As a new platform for garment industry, a collection of exhibition halls, offices and warehouses is one body, and it has a better platform and atmosphere.

In the future, onNo will put the design, production, sales and so on on the basis of retaining the existing peripheral production plants. "

Song Haiyan said, "in recent years, many platforms have begun to focus on product brand and intellectual property rights. Jimo children's clothing itself has reached the stage of brand development. We must make adjustments to adapt to the new development stage.

Plans are being made for the establishment of Qingdao city.

To absorb the development of the new stage of brand development together with the enterprises in Qingdao and the industrial chain.

Qingdao children's clothing resources tend to gather in Jimo day by day. Take designers as an example. At present, the Jimo clothing brand incubator center has been stationed in 26 designer studios and 19 professional service organizations to provide a series of services for knitwear enterprises, such as creative design, brand operation and business incubator.

In recent years, with the development of e-commerce in China, Jimo's traditional industrial market is also accelerating pformation and upgrading. According to statistics, in Jimo, the electricity supplier is growing rapidly at the rate of more than 30% per year. At present, the small and medium business has developed to more than 10000, accounting for 40% of the market share of Qingdao's electricity supplier, supporting the half of the development of Qingdao's electricity supplier industry.

In particular, the textile and garment industry, as a traditional dominant industry, has reached more than 70% in the field of e-commerce.

In particular, Jimo children's clothing enterprises and merchants have set foot in the electricity supplier for more than 2000, with annual sales exceeding 3 billion yuan, and the effect of industrial agglomeration is beginning to show.

At present, Jimo is actively exploring the development of e-commerce professional service cluster, constantly upgrading the size of the local electricity supplier industry cluster and the core competitiveness of e-commerce enterprises.