Open Up And Support Sustainable Development

In Cannes, Kai Wu group organised reception and banquet as part of its Women in Motion campaign aimed at proposing female issues in the film industry and extending it to a wider range of women's rights issues.

At the same time, it is also a sponsor of the festival. Many brands of red carpet appear on the red carpet.

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Kai Yun group CEO langeva Henry Pino and Jane Fonda, Megan Ellison at the Cannes Film Festival Women in Motion awards.

In New York, it sold counterfeit goods and filed a lawsuit against the Alibaba, a Chinese Internet giant, to the federal court of the United States.

In Paris, it published a comprehensive description of environmental gains and losses, becoming the first luxury group on the planet to try to pparently deal with its environmental impact.

In other words, within a week, it openly declared and loudly supported.

Intellectual property rights protection and sustainable development.

The public display of radical actions by Kai Yun group on the above issues is much better than anything I remember in this industry.

Indeed, this is a very unusual behavior for luxury goods groups, because they tend to be safe when dealing with such incidents, for fear of offending any potential consumer group.

And there is a view that making products speak for themselves will be better.

However, a spokesman for the group said that Kai Yun Group believes that to some extent, the leader of the industry means using your position to guide those debates that you think are important.

There are signs that more than a lot of peers, Kai Yun is more willing to ally with political events.

In 2014, Fran ois-Henri Pinault, chief executive officer of Kai Yun group, made a public statement to support the boycott of Dorchester Dorchester (Dorchester hotel).

The campaign was inspired by Brunei's new law on severe punishment for adultery and homosexuality, while the Dorchester hotel was owned by Brunei Sultan.

Kai Yun group has also committed to women and ecological problems, but its commitment has never been so clear.

A more typical strategy includes supporting the Cannes Film Festival and launching the Women in Motion awards.

These are all done by Kai Yun and Gucci, but they did not discuss the complex problems of women's expression in movies.

At the same time, Kaiyun group has opened its environmental profit and loss methods and is honest about its disadvantages.

At the Cannes Film Festival in 2015, Vanity Fair co operated with Gucci and Jennifer Lopes was there.

In short: 2013

The overall impact of the environment is estimated at about 773 million euros.

According to the independent partner of Kai Yun group, PWC is a measure of each part of its supply chain in many ways, which is the cost of "natural capital" for Kai Yun group (like human capital in ecology, or the "earth natural ecosystem inventory, including air, land, soil, biodiversity and geological resources") as reported in the report.

This sounds scary and there is nothing else to compare with it, because no other group has carried out similar assessments.

But according to this article, PWC also estimated the typical impact of a group like Kai Yun group.

But because of the lack of environmental protection measures that have been put in place by Kai Yun group, the estimate is 40% higher.

Read this report and judge for yourself.

Of course, it is not perfect in terms of environmental profit and loss: the group's annual financial report says that environmental impact is not caused by different brands, just as income is not caused by different brands.

Kai Yun group spokesman said that the group had mastered such brand specific information, but this did not have the overall method and conclusion so meaningful.

However, I am still interested in seeing the environmental impact of Gucci, such as a large number of leather goods, rather than clothing centric Alexander McQueen.

Moreover, because Kai Yun group is a listed company, it issued a disclaimer at the end of the report, saying: "because of its nature, the environmental profit and loss statement does not meet the accuracy of the financial report, nor is it subject to financial audit."

Although I know that some people may still find fault with what the report does not say, I still score a full score on the report of Kai Yun group.

Of course, if you read the annual reports of most of the peers including LVMH group and ex peak group, the giants are committed to corporate social responsibility and sustainable development.

Kai Yun group is not the only group to notice these areas, but in the moment, it is the highest ever.

In fact, Kai Yun group would not have raised it in this way, but its environmental profit and loss is almost the same: we have done it, and now you have no excuse not to do it.