Justin Bieber Endorsement CK

Recently, the world's second largest apparel group PVH reported in 2015 that last year's earnings showed that Calvin Klein (Calvin Klein: CK) had a 22% increase in profits, and the strength of its brand business has pushed the PVH group's first quarter performance to exceed expectations, especially in men's underwear business. The original CK asked Justin Bieber to endorse, which can really make CK's spring come quietly.

From 80s to now, Calvin Klein's underwear advertising has always been the guarantee of topics and sales. Almost every era of popular stars and supermodels has appeared in Calvin Klein's underwear advertisement.

Justin Bieber, the 21 year old Canadian singer Justin (Twitter Bieber), is the latest voice of Calvin Klein Underwear.

In January of this year, Calvin Klein released the most popular men's underwear advertisement in recent years -- Justin Bieber and Holland supermodel "Laura Stone".

It instantly detonated the major social networking sites and increased the number of official Twitter fans of Calvin Klein by 3 million 600 thousand.

I haven't seen Justin Bieber's commercials for Calvin Klein unless you're not on earth.

"Justin has many titles, musicians, models, celebrities and fashion idols," said Melisa Goldie, chief marketing officer of Calvin Klein Inc.

"Justin is recognized and known all over the world. In terms of brand and strong affinity, he brings remarkable energy to our jeans and underwear brand."

Which star is so charismatic that it can cause great social topics? CK may know the answer early.

The commercials shot by the famous duo photographer Mert &Marcus are not as cool as other hot news.

When people lamented Bieber's farewell to the past and pformed into a high-quality sexy man, a group claimed to be the original film without PS. At the same time, it was also rumor on the Internet that Justin was very restless and restless with his female partner Lara Stone at the shooting scene.

Justin Bieber was originally the most popular talk among American talk shows. After the launch of the CK advertisement launched by Bieber, the reaction was derogatory. "Saturday night live" (Saturday Night Live: abbreviation: SNL) even filmed the spoof version.

Calvin Klein seems to have tasted the sweetest thing. In March of this year, the fastest speeding supermodel - the "golden little sister" Kendal Jenna (Kendall Jenner) became the latest spokesperson for Calvin Klein Jeans.

What's interesting is that the girl's family is a great flower. Her father's mother is remarried. Her half sister, Kim Kardashian, needn't say much.

The 14 year old debut.

The fashion week began last February.

However, from the debut of Marc Jacobs2014 autumn and winter series, just a few months have swept Chanel, CHANEL Dolce, Du Jia &Gabbana, Givenchy and Balmain (Balmain).

With her fine features and perfect figure, she shows the essential or sweet, cool or cool character of the show in the show. No wonder even the cool queen Anna Wintour of the fashion circle appreciates her.

As one of the members of the Kardashian family,

Line is different, "Jin Xiaomei" aimed at the development path of High Fashion, Kendall is obviously more mixed up in fashion circles.

Since the founding of the magazine, the American version of GQ, the female star with no more than 10 covers, has been captured by the 20 year old girl wearing Calvin Klein.

It is worth mentioning that Katsu, a famous American artist, used a UAV to graffiti on the face of the advertising model Kendall Jenner on the Calvin Klein outdoor billboard in New York.

But the paintings left are just some red lines with no regularity, so don't play with bad control techniques.

So what did these hot discussions bring to the brand? Recently, driven by the strong performance of its brand Calvin Klein, the US apparel group PVH's first quarter earnings exceeded analysts' expectations, which led to a 3.2% rise in the group's stock price on Monday.

According to the data, Calvin Klein business strength has pushed PVH group's first quarter performance to exceed expectations.

Emanuel Chirico, chairman and chief executive of PVH group, also said at the conference that "Calvin Klein's sales performance in the first quarter is very amazing, especially in men's underwear business, and he has a lot of confidence in the influence of brands on young people."

The market share of Calvin Klein in North America increased by 30% in the first quarter, which led to the best selling of Intense Power in Justin Bieber.

Emanuel Chirico continued: "the strong fundamentals of our brand's Calvin Klein and Tommy Hilfiger business offset some of the weakness of Calvin Klein and Tommy Hilfiger, and the serious negative impact of the US dollar on the consumption of international tourists."

You know, PVH group's light luxury brand Tommy Hilfiger profits plunged 20%, Michael Kors shares also plummeted 25% bottom.