How To Make Telephone Marketing Benefit?

In the process of daily sales promotion, the types of active marketing telephone customers we want to carry out are divided into the following categories: customer information purchased by new residential areas, customers who have not been sold to stores, customers who have already purchased, and customers' data contributed by different brands.

So these customers are not suitable for every promotion activity. In the process of operation promotion, we should determine the types of customers according to the objects and types of promotional activities, so that targeted marketing can be effective.

In the process of promotion, many dealers are very puzzled about the effect of telemarketing. They find many customers' data, and arrange special personnel to do telemarketing, but they do not invite customers. I feel that one of them is not enough to analyze the customers in the information with distributors.

The above four kinds of customers, in the process of telemarketing, the emphasis and matters needing attention are different.

The customers in the New District, because they have never been renovated, may receive more or less calls. At the beginning of the telemarketing, they will have to ask about the progress of the customer's decoration so as to carry out the inquiry of the next question, and at the same time, set up the relevant standards for selecting the category for the customers, and introduce the promotional information about the activities.

(2) customers who have not dealt with stores are generally more choosy customers and are rather numb with sales promotion. Therefore, it is difficult for such customers to talk about promotional content with her, so they arouse their curiosity in the process of telemarketing, so that they can produce activities.

This is the first step in telemarketing. If this is not achieved, it will be difficult to carry out the following work.

(3) old customers, in order to let old customers produce second purchases or introduce them, at least let old customers feel that we are paying attention to them. Then, when making telephone marketing to old customers, we must do something that makes old customers more respectable. Let old customers feel that there is nothing wrong with buying your brand. At the same time, you can send free purchase vouchers or cards for promotional activities free of charge, encourage old customers to buy two times or buy friends or relatives to buy them.

(4) the customer information contributed by different brand names is still very strong. These customers need to focus on making them feel that the discount they can enjoy in your brand is very critical, or they are not easily rejected because customers have received many phone calls from the brand, and at the same time, the first sentence is best differentiated. For example, a brand's after-sales service staff will use the visit to intervene, and the customer will communicate with the opportunity, so that we can have the opportunity to recommend the activity.

In the face of the different treatment of these types of customers, the effect of telemarketing according to a routine will be affected.

Many dealers before the telemarketing, are randomly from the sales staff to deploy personnel, and people are constantly changing every day, this is a very wrong way.

There must be a special telemarketing for different types of customers. Before the telemarketing, there must be SMS paving for different types of customers. First, greeting and caring texts should be sent, then the SMS of the activity invitation will be sent, and then telemarketing will be conducted.

At the same time, we must train the telemarketer's mindset, because in the process of telemarketing, there will be many rejections and condemnation, so it is easy to hurt the phone calls.

Morale and mood, before the work is carried out before training, beat the needle, so that the telemarketing staff can maintain a good mood and mentality throughout the process, and it will achieve good results.

Telemarketing is a very difficult job. Because the communicator and the communicator can not see each other, the meaning of mutual expression can only be passed through voice and text.

Therefore, it requires the communicators to have strong communication skills.

According to official data, in telephone communication process, 7% of spoken and written languages.

38% of intonation and 55% of body language, it is very important for telemarketing staff to display their body language in the process of telephone call. This is a very important assessment index in the selection process.

At the same time, in the process of communication, accounting for 10%, asking for 20%, listening for 70%, so in real life if it is a good listener, then telemarketing staff will be a good candidate.

With the continued tightening of the national real estate policy, we believe that the market will continue to be sluggish in the future. The success of any marketing activities can not be separated from the crowd. With the gradual dispersion and interception of natural passenger flow, the initiative to invite customers will be the prerequisite for the success of the decision. As a way to invite customers, telemarketing is playing a more and more important role in the entire marketing activities, so we should pay more attention to telemarketing.

Only by attaching importance to and seriously analyzing and studying, I believe we can find a better way to do well in telemarketing. The hope shared by the author can bring some reference and reference to the dealers of the terminal.