Jingdong Joint Four Major Garment Enterprises To Experience O2O Mode

Recently, JD.COM Announced the joint operation of the four famous clothing enterprises of the group, Lining, XTEP and La Natsu Bell, and launched a new fashion O2O mode. Nearly 2000 clothing stores in 34 cities nationwide will gradually join in, providing users with a better experience. The introduction of this model also highlights the cooperation between Jingdong and well-known fashion brands, and is entering a new and in-depth new stage. The two sides jointly provide consumers with better shopping experience through deep docking and mode innovation.

Since its launch in 2011, Jingdong's clothing business has been focusing on quality and fashion as its core aspirations. It has been actively developing fashionable lifestyle categories, and has achieved sustained high growth. The growth rate in the first quarter of this year is more than 180%, which is more than 3 times that of the industry. Data from the Analysys think tank show that in the first quarter of 2015 compared with the same period last year, the market share of Jingdong's clothing category in China's B2C market increased by more than 3 times.

Since the 618 big promotion this year, the attention of Jingdong clothing has also been at a high level. Taking the search word "dress" as an example, it ranks the top five in the total number of Top10 search hot words in all provinces. On the day of double eleven in 2014, clothing category became the highest order category of Jingdong, and more and more clothing brand merchants have made Jingdong a key selling platform.

In the past year, hundreds of famous international brands including international famous brand GAP, famous French brand Lacoste, famous cowboy brand Levi's, Lee, Japanese popular brand evisu, sports brand New Balance, Germany PUMA, Italy KAPPA, American Samsonite, French ELLE and so on have been successively settled in Jingdong. Samsonite Samsonite, the world's largest manufacturer of luggage and luggage, chose Jingdong as the first platform and launched exclusive Engenero travel boxes in Jingdong. Luxury brand HUGO BOSS also authorized Jingdong online to sell its four major series of nearly 10000 items. SEPHORA, the world's leading beauty maker, first launched its parent company LVHM group, the first to test the water business in the world. It chose Jingdong to become an exclusive electronic business cooperation platform in the world, bringing more than 70 big brands of cosmetics such as Guerlain, Givenchy and Fendi to Jingdong.

The famous international brand chooses Jingdong, which is derived from Jingdong's high quality user groups, excellent self built logistics system and all-round layout on mobile terminals. Jingdong has a high quality user community, and the number of active users continues to climb. In the first quarter of this year, it is a breakthrough of one hundred million. Jingdong's self built logistics system covering the whole country is also an important factor to attract businessmen. As of March 31, 2015, Jingdong has 7 Logistics centers nationwide, and has operated 143 large warehouses in 43 cities, with 3. 539 distribution stations and self promotion points, covering 1961 districts and counties nationwide, can provide users with a speedy delivery experience. After the strategic cooperation between Jingdong and Tencent, a comprehensive layout has been formed on mobile clients, WeChat shopping, mobile QQ shopping and micro shops, making it possible for brands to reach hundreds of millions of social users in Tencent, thus taking advantage of the most potential mobile terminals.

It is understood that at present JD.COM On the open platform, more than 30% of physical orders are self built and distributed by Jingdong, providing consumers with more efficient and high-quality purchase experience. Take the case of silver, as a case, Jingdong can get more speedy delivery speed by using the distribution of Jingdong and buying the goods of the silver on the Jingdong. At the same time, it can choose the convenient and safe cash on delivery service.

At present " Jingdong clothing City "There are more than 3.8 merchants, including 60% of the famous clothing brand flagship stores. Through the 3 successive" Jingdong "fashion show, they quickly laid the industry position of Jingdong clothing in the fashion business. Together with Iqiyi, they created a fashion program to love supermodels, and the video click volume was broken by 250 million, which made the fashion quality of Jingdong more prominent.