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    The Performance Of International Giants Began To Decline.

    2015/6/18 22:49:00 28

    International BrandPerformanceBrand Strategy

    Affected by the global economic downturn, many international giants have begun to slide in their performance.

    The data released by GUCCI show that the brand's revenue growth in the three quarter of this year is only 7%, showing a downward trend compared with the 12% increase in the first quarter and 10% growth in the two quarter.

    The luxury brands that report declining performance are not just GUCCI, but the sales of fashion and leather products of LVMH group are not as good as expected. Sales growth in the third quarter is only 5%.

    Moreover, the decline in jewelry industry performance seems to be an industry problem.

    A few days ago, Zhou Dafu and Liu Fu announced that the net profit fell by 32% and 22% respectively, and Zhou Dafu's earnings report also showed that the same store sales in October even dropped double digits.

    The data released by Tiffany, a well-known international jewellery brand, also showed that its net profit fell to $63 million 200 thousand from $89 million 700 thousand a year ago, or 29.6%, in the third quarter.

    In addition to the rise in costs, Tiffany's weak sales in the US and China are also important factors affecting corporate profits.

    The global economic downturn has brought great pressure to the operation of enterprises, and this pressure has also been pferred to enterprises.

    Top management team

    Many enterprises try to inject new vitality into enterprises by changing their way of management.

    However, the new coach may bring new vision and impetus, but careless choice is also likely to damage the brand image of the enterprise.

    Famous French

    Luxury goods

    Louis Weedon, a maker of low-key changes, has been the head of the world's largest luxury group, LVMH, who has been in charge of the company's fresh dairy products department for 22 years. Jordi Constance, who has worked in the fresh dairy products Department of the French food giant Danone Group, has been the head of the world's largest luxury group LV.

    "Selling milk can also sell LV?" the background of the new president has led people to speculate on the "quick digestion" of LV.

    This is clearly what luxury brands are unwilling to see.

    Unexpectedly, only one month in office.

    Jordi Constance

    He quickly left the field on the grounds of health emergency and was pferred to Louis Weedon's chief executive by Michael Bock, the director of Bvlgari business.

    The new manager's performance in the luxury industry is clearly more brilliant: in the next two years, Dior will be brought back to life; FENDI will take the lead and turn Bvlgari into a deficit.

    Following the resignation of President Jochen Zeitz in November 30th for 22 years, Puma of PPR group also said that the current CEO Franz Koch will officially leave its position in March next year, and the company has begun searching for new CEO for its brand.

    It is reported that the development of enterprises has encountered bottlenecks, and net profit has been declining.


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