What Is The Image Of A Clothing Store?

Because the fund is limited only 30 thousand yuan, so I think there is no better project, no better inspiration, so temporarily come to the traditional industry, clothing industry.

My project is to dress up and open a women's clothing store.

Before choosing the industry, I first measure the amount of venture capital I have, 30 thousand yuan.

Because the total investment of each industry is high and low, and every industry is different. So, first of all, we can measure the funds we own and do those industries, and then make further plans.

The advantage of choosing a clothing store is that the garment industry is more mature, and the cost of the project needs to be low, easy to enter and easy to start.

And you are interested in clothes. It's a combination of interest and career.

Two. The location of the shop with the necessary conditions to open a clothing store.

The choice of location has great influence on the quality of store operation in the future, so we must find a good store with good location.

After investigation, I found that the business district of Xiangyang Road is good, downtown, where traffic is developed and population is dense, and the market is no problem.

Surrounded by residential areas, a large number of fixed population, mature plots, strong consumption.

The eight step is that there are many rich people. They often go to pleasantly surprised, red leaves and so on, but most of the residents are ordinary people. The working class is not suitable for selling high-end consumer goods.

Therefore, most of the people are working people, and their spending power is low.

My position is that the middle and low gears meet the needs of the market.

At the same time, there are no conflicts with other stores and franchised stores.

The rent budget is 2000 yuan / month, pay three pressure one.

After finding a good store, the next thing is to sign a contract with the landlord.

Moreover, this action can not be too early and can not be completed until all the previous steps have been completed.

Because once the landlord is signed, he starts paying the rent, and there will be time pressure.

Therefore, before I sign the contract with the landlord, all the preparatory work can be done and written data, including the handling of the business license, etc., are all ready.

When signing a contract with the landlord, the lease should not be too long. First sign for a year to see the operation.

When the shop is rentable, it needs a period of decoration. So I plan to let the landlord EQ and the date of the rent start to deduct the decoration period so as to reduce the rental cost.

Three, the necessary conditions for opening a clothing store.

The store has been rented and the decoration is underneath.

Store decoration is related to the management style of a shop and the first impression of appearance. Therefore, the choice of decorating manufacturers is very important. The decorating manufacturers must have the decorating experience of the relevant stores.

Because if the decorating manufacturer does not have the experience of decorating the same type of storefront, the storefront that is decorated will not necessarily meet the demand in practice.

At that time, if we knock it out again, it will certainly be time-consuming.

Therefore, before decorating, I want the decorating company to draw first, including floor plan, elevation, side view, material, color, size and so on.

In order to communicate clearly what you want to decorate, it is best to take decorating manufacturers to the same type shops to observe the scene, and to clarify the feeling that they want to decorate, so that the storefront will be more close to their own ideas.

The decorating effect is as follows:

1, the advertising at the door is clear, so that people passing by will be able to sell anything at a glance. What is important is that the same clothes hang on different grades of shops will use different effects, do not affect the grade of their clothes because of the overall image of their stores, and affect the customers' desire to buy! Of course, our shop is just open and simple.

2, lighting and other hardware

The lamp must be bright, which can attract the passing customers' eyes at once. The lights can also make the clothes more moving, but different lights will have different effects. The combination of cold and warm is the most suitable for clothing stores. If all the lights are bright, but the shop is bright, but the feeling is pale and not warm enough. The clothes will not look soft enough. Plus the warm light (usually seen in the spotlight and yellow light) can neutralize the miserable white feeling, and the clothes that are irradiated are also more moving. Air conditioners need to be ready in summer. Otherwise, it is very difficult for customers to retain customers and have patience to choose clothes. It is also very important that if the shop is not bright enough, it will feel like a fast failure!

Store decoration budget of 5000 yuan, including my own work as a laborer, on the 30 thousand provinces.