How Can Dongguan Exhibition Industry Implement The Strategy Of Exhibition Trade Complex?

Why does Dongguan Convention and exhibition industry establish differential competitive advantage?

Recently, Guangdong Modern Exhibition Management Co., Ltd. has released the ten year development plan of "Guangdong Modern International Exhibition Center 2016-2026", and proposed that the "exhibition trade complex strategy" should be built on the basis of the American high point, Germany Munich and Shanghai National Convention and Exhibition Center. Among them, through the air corridor and underground passageway, the future "three old" transformation exhibition base will be linked to Jiahua Hotel, underground city rail and Guangdong modern exhibition center, so as to build a more closely linked exhibition plate.

It should be said that Dongguan is located on thick street. Exhibition The new strategy of leading industry leader is quite consistent with the idea that the country promotes the development of MICE industry. A few days ago, the State Council's opinions on further promoting the reform and development of the exhibition industry proposed that we should speed up the process of informatization, and actively guide enterprises to apply modern information technology to carry out service innovation, management innovation, market innovation and business mode innovation. The new approach of Guangdong Modern Exhibition Management Co., Ltd. is a positive attempt to help the exhibition industry to realize the innovation of the business format through the innovation of building body and management services.

This innovation is undoubtedly very important for the development of Dongguan's MICE industry. As we all know, the exhibition industry has become a fairly mature industry in the modern economic system. It has formed a very complete operation system and operation mode in aspects of organization, management, market expansion and brand expansion. As a manufacturing city with complete industrial production and huge capacity, Dongguan vigorously develops the exhibition economy. Although it has a unique manufacturing base, it is easy to predict that if we just follow these steps to operate the exhibition mechanically, the industry superiority can not be replaced in the Internet age when we can go all the way to the world without staying at home. Once this happens, the offensive and defensive trend will soon be translocated. In this regard, the sacrifice of the exhibition complex strategy is a necessity for Dongguan's exhibition industry to break through the tight encirclement and establish differential competitive advantages.

However, it is necessary to point out that Trade Fair Complex One of the important premises for the development of functions is that there must be enough exhibitions to support them. The number of quality exhibitions that are influential in every industry must reach a certain base. Otherwise, it will be difficult to support the industrial cluster formed by the exhibition trade complex.

From the current Guangdong International Exhibition Center only more than 30 exhibitions in a year, the utilization rate of the exhibition hall is less than 30%, which is far from the data of the United States high point, Munich, Shanghai National Convention and Exhibition Center, which also aims to build the exhibition complex. It can be said that how to assemble enough exhibitions will become a key indicator to determine the level of development of Dongguan's Convention and exhibition economy to a large extent. Among them, the introduction of more and more professional exhibition companies is the only way to carry out the exhibition with greater efforts. On the other hand, the government and industry take greater sincerity to create a suitable modern era. MICE industry The development of social environment, cultural atmosphere and order of the rule of law is also the fundamental reason for attracting exhibitions.