London'S Heat Has Not Yet Dissipated. Milan Men'S Wear Week Is About To Start.
The Old French and Italy luxury men's brands may put more energy on men's week in Milan and Paris, and have little time to take care of Zhou Xiande, London's menswear. Milan is considered to have the best men's wear week in the world.
But the long history, the eager American men's wear, is actively engaged in various activities in London.
But London doesn't care so much.
After all, those pure British brands, British blood designers, will be punctual, enthusiastic and serious. There are many industry leaders and popular stars.
Burberry, dunhill and AlexanderMcQueen have carefully released all kinds of activities such as walking show and lively Afterparty. They have not regretted the absence of the Italians or the French.
The London men's week has attracted a lot of attention in China, and is also related to Chinese designers.
Zhou Xiangyu, Shangguan Zhe and Sun Xiaofeng all went to London.
London is more tolerant to them than a slightly conservative Chinese fashion circle.
China
Fashion brand
Far from the international market.
The Chinese who have been to London may have noticed that in London there is hardly a shop for Chinese brand clothes, except for a slightly unexpected Boston on the path near Regent Street.
"The emergence of these Chinese designers in London is more important than that in the Chinese media. When the Chinese public sees their efforts in London, they will have them.
Internationalization
The positive impression is very helpful for brand development.
Ye Qizheng said.
Whether it is China or South American countries, the world's brands know that the emergence of a fashion hub city is of great significance. If we can set up our headquarters in Paris, it will be better.
Xia Zichen, a fashion brand founded in Taiwan, has been walking in Paris for many years.
The Chinese veteran male model Hu Bing, actor Liao Fan and Han Geng are in China.
London show
The photos of Afterparty appear on social media in China, which is beneficial to their commercial prospects in the fashion industry.
There are many other reasons why fashion circles love London. As we all know, London is also an authoritative fashion academy including central Saint Martin. They have pported a large number of talents to the fashion circle around the world, and there are many talented designers.
Many designers accepted the best fashion education in London, and got their degrees from the women's wear and accessories, and some of them turned to men's clothing as the demand for men's clothes rose rapidly.
For young designers, London has almost everything they need.
As an old financial centre, London is a place where global capital is concentrated.
When you start building your own brand, you can get financial capital more easily in London. Because the fashion industry is developed, these investors are very professional in fashion and can help more young brands.
"The global men's wear market has now reached 440 billion dollars, and men spend more money on fashion and shoes than ever before."
CEOCarolineRush, the British Fashion Association, told Telegraph.
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