Electricity Price Fraud Frequent, Do Not "Pick Up Sesame And Throw Watermelon"

With the development of e-commerce, the electronic commerce platform has sprung up. In the market of competitors such as Lin, "price beauty" is undoubtedly a powerful tool to attract consumers' eyeballs.

However, many electronic business platforms have adopted unfair competition methods, such as raising prices, promoting sales, and selling prices at higher prices than usual.

According to the Fuzhou evening news, a consumer reported last August 8th that Jingdong mall had sold Burberry brand packages for alleged price violations.

The NDRC has launched an investigation into the matter. The final result is to order Jingdong mall to correct false or misleading price means to deceive consumers or other operators in their price violations, and at the same time, to give Jingdong a warning and a fine of 500 thousand yuan with other reporting matters.

According to China Wanli data, consumer complaints increased by 87% over the past eleven years.

According to the monitoring data of the China Electronic Commerce Research Center, in 2014, after the anniversary of the electric business, the "double eleven" and various promotional activities, the number of complaints increased.

In 2012, Jingdong, suning.com and Gome three enterprises were known for the price war of electricity providers. The three big companies were playing the low price brand to attract consumers, but in the end they were suspected of price fraud by Jingdong mall, suning.com, Gome and its online shopping mall three enterprises.

According to the investigation and inspection by the NDRC Price Supervision Bureau and the antimonopoly Bureau, there are price deception in three enterprises, mainly in three aspects: first, the promotional price is higher than the original price; the two is not fulfilled the price promise; three, some electricity suppliers take their own unique commodities to participate in the parity activities.

Frequent electricity price fraud has seriously affected consumers' trust in e-commerce enterprises.

Since the development of the electricity supplier industry, the situation of price fraud has been common. But why are the electricity providers being uneducated and fraudulent? The reasons can be summed up as three points:

First,

。

According to the Statistics Bureau, the number of online retail sales increased by 39.3% from January to May this year.

It is estimated that in the next few years, the scale of China's export e-commerce will remain 20%-25% growth, and will reach 6 trillion and 640 billion yuan in 2017.

Driven by huge interests, more and more people will step into the electricity supplier market.

Fierce competition has prompted e-commerce companies to resort to various means to attract consumers. False prices are not only a gimmick to attract consumers, but also a way for e-commerce platforms to deal with price wars.

Secondly,

There is a certain price freedom for the goods sold.

It is understood that, according to the data analysis tools, there are different purchase frequency under different buying situations.

The customers who purchase related products will be set up differentiated pricing or discount. The business enterprises can set different discounts for buying people (new and old customers), total purchases, etc.

This is also a way that enterprises can bypass price regulation through pricing bundles of products, products, products and services.

Third, the current laws and regulations on e-commerce are not yet perfect, especially for the punishment of online shopping price fraud.

China's penalties for electric business enterprises are too low. This also causes the illegal cost of electricity supplier enterprises to be low. Even if the price of price fraud is investigated by the relevant departments, it is not easy to judge the specific quantity and the amount of the penalty, which can only be symbolically fined, and the illegal income is far greater than the fine.

This is also an important reason for frequent price deception.

Nowadays, online shopping has become a basic consumer shopping method for many young people.

In this regard, the electricity supplier enterprises also take the lead in attracting consumers through various preferential activities.

However, frequent price frauds appear in the electricity supplier, which constantly infringe on the legitimate rights and interests of consumers.

Recently, Jingdong mall received 500 thousand yuan administrative penalty sheet for price fraud.

It is understood that in the past 3 years, the Jingdong mall has been punished by the business sector of Beijing for 277 times, with a fine of about 3 million yuan.

Last year, people's Daily reported that the official website of Xiaomi company advertised: "10400mAh mobile power" rice noodle festival "special price of 49 yuan.

But the price of consumers ordering 10400mAh mobile power on the website is 69 yuan.

And because of price fraud, millet company was finally awarded compensation by the court.