Why Does The US State Make The O2O Platform?

The reporter was informed that Shanghai Metersbonwe apparel Limited by Share Ltd issued a fixed increase fund-raising plan, the company intends to no less than 8.28 yuan / share price to no more than 10 specific investors non-public issue of 1 billion 87 million shares.

The fixed increase will raise 9 billion yuan for the "intelligent manufacturing" industry supply chain platform construction, O2O all channel platform construction, the Internet big data cloud platform core project.

It is understood that the fixed increase plan to raise funds of 9 billion yuan, 2 billion 500 million yuan will be used for "intelligent manufacturing" industry supply chain platform construction, 6 billion yuan for O2O all channel platform construction, 500 million yuan for the construction of the Internet big data cloud platform center.

The change trend of the garment industry in the future is the convergence between the line and the line. The integration of the retail channel will force the Internet pformation of the industry supply chain, and the product will be more individualized. The demand for the order of inventory and small batch and multi brand will stimulate the development of the garment manufacturing supply chain to flexible production.

At present,

Electronic commerce is still in its infancy.

according to

The announcement shows that its company has joined the 4000 stores and direct warehouses and major logistics warehouses in the whole country. It has carried out online information exchange, interoperability and interaction on line and line. It supports real-time sharing and real-time distribution, and has accumulated over 500 thousand orders in trial operation. It has initially realized the operation capability of the O2O platform.

"O2O all channel platform, compared with the existing B2C platform and mobile application terminals, has a customized function based on the" intelligent manufacturing "industrial supply chain platform, and the store experience function.

The industrial supply chain platform has a unique offline experience function, which is implemented by a team of apparel supply chain management and integration experience, reducing the uncertainty of project implementation.

It is reported that in the future, the United States will continue to optimize the resource allocation of the industrial chain, enhance the personalized consumption experience and tap the value of big data to promote the construction of O2O capabilities, such as traditional channels, external e-commerce platforms, state purchasing network platforms, and mobile social networking + shopping platforms.

The industry believes that the project will accelerate the pformation of the US state Internet, and help it play its existing advantages, integrate the existing resources of the company, take the social resources as the starting point, establish industry sharing platform, realize the deep integration of online and offline, meet the needs of consumers' personalized needs, and release the creativity of brand designers and designers.