Luxury: Online Shopping And Tourism Shopping Continue To Bring New Climax.

Through technology and digital information to contact, understand and attract more consumers is an important technical threshold that brands need to overcome.

This requires brands to have the ability to identify the right market.

Understand the purchasing motives of luxury consumers, and clearly understand the differences between the interests of entities and electric providers, which will become the focus of luxury brands.

Only when the technology is applied to the knife edge can the target consumers' location, time and shopping mode be arranged on the same channel before they can be found and purchased by consumers.

This will not only help brands cultivate customer loyalty from traditional target markets, but also expand the geographical and demographic scope of brand influence.

All these facts prove that the importance of digital technology in the luxury goods industry is increasing.

In 2014, DDT's report pointed out that although traditional marketing channels such as magazines and shop brochures are still the way consumers acquire luxury goods, 45% of respondents said they had obtained the latest information from the web search.

Now, one can be effective.

The CRM (customer management) system of specific information will be very important, which will pform into brand advantage and strengthen its competitiveness in the luxury market.

According to the survey published by Exane BNP and ContactLab, Burberry is especially good at the strategic layout of e-commerce. Its website clearly provides information on various national versions, languages, product classifications, and provides excellent digital user experience, website navigation and online procurement process.

Through intelligent analysis, Burberry can fully collect customers' shopping habits and customize personalized online shopping experience accordingly.

However, apart from analyzing customer behavior, luxury brands must ensure that they can provide a variety of interesting terminal experiences instead of letting customers repeat monotonously.

Famous English

Net-A-Porter is launching the world's first luxury social shopping App, named Net Set (taken from Net-A-Porter and Jet Set). Users can interact and complete shopping in this community.

The App is only open to some invited users.

Users can share their favorite styles and products with App, get fashion inspiration, and interact with like-minded people, fashion leaders, designers and major brands.

Each Net-A-Porter brand has its own corresponding portal on App, so that it can facilitate communication between brands and customers and participate in the "one to one" dialogue.

Another highlight of App is that it has a built-in visual identification technology, which accurately selects the matching style with historical records through the user's browsing historical picture records, that is, by analyzing the user's personal taste, it directly pushes the relevant pictures to the users, thus saving the user's own screening time.

Not only that, see a favorite T-shirt, but do not know where to sell, as long as the photos uploaded to Net Set, will help you find the same or similar.