WAL-MART +1 Shop Dragged The Third Party Platform'S First Mover Advantage

After launching a nationwide campaign, flying bull network launched a flying cattle mall based on the third party online platform in just a month. Many people worry that big RFD is not too anxious. But as mentioned before, everyone is eating the cake of No. 1 shop.

And careful analysis of the 1 shop changes, you will find that, in fact, the third party platform is the weak link of WAL-MART and No. 1 shop.

According to the information, in August 2011, WAL-MART officially entered the 1 shop.

In December, WAL-MART took over 50% stake from Ping An group.

In 2012, by way of equity dilution, WAL-MART made 1 of its management and its employees only 11.8%, while Ping An Insurance shares reduced to 36.9%, while WAL-MART holdings reached 51.3%, becoming the absolute controlling shareholder.

Guo Dongdong, former vice president of Finance Department of No. 1 shop and vice president Liang Yong of former human resources, were appointed by Song Youwen and Dai Qing, former members of WAL-MART e-business team.

In addition, WAL-MART electric business team more than 60 people entered the 1 shop.

However, the Ministry of Commerce calls for restrictive clauses in this paction, stipulates that NYC holding company, which is owned by shop No. 1, which is acquired by WAL-MART, shall not carry out the open platform business for the third party. WAL-MART should not engage in value-added telecom business through the VIE framework.

As a matter of fact, China's large scale electricity suppliers have gone from self management to self reliance and the third party platform. Only in this way can they enrich their categories and complete the positioning and service of one-stop procurement platform.

Since then, how to develop the third party platform has become a puzzle for WAL-MART and No. 1 store.

Due to restrictive clauses, after WAL-MART holding

Only the operation right of proprietary business.

The third party platform business has been integrated into the "1 mall" and has been divestiture to Shanghai independent business limited.

At the end of 2013, with the establishment of the Shanghai Free Trade Zone, WAL-MART regained control of the third party platform business.

New Zealand's electricity supplier registered in the free trade zone has become the new business entity of website 1.

By reviewing this series of changes, we can find that in fact, shop No. 1 is

On this issue of key competitiveness, due to equity and other reasons, it has delayed some time.

So compared to proprietary business, the third party platform's "first mover advantage" is not obvious.

Why do we need to launch the flying bull mall this time? Because I study some domestic and foreign electricity providers. It is very difficult to make money solely for self employment, as you say, to earn the difference between sale and purchase.

It is very difficult.

So why do we need to be a flying bull mall? The first and most important thing is to enrich our products, let customers have more choices, and most of the things in the mall are non-standard products. The risk of buying non-standard products is too great. That's why we want to be a mall.

Of course, it does not mean that the mall will make money, because today I rely on self employment to bring in a lot of traffic. I want to cash in. These realizable parts are used to buy traffic. I hope my customer groups are getting stronger and stronger.

Of course, the self-employed Canadian mall is not necessarily profitable, so everyone began to think, for example, finance, consumer finance is also a money making thing, we are investing in a category of financial products.

Now that we emphasize big data, we need to have enough data.

The data of Tmall and Taobao may be large enough. I think Tencent and QQ are big enough. When the data reaches a certain level, it is valuable. Tencent QQ can sometimes do a lot of advertisements, that is the value of data.