Fast Food Is The Best Category To Improve User Viscosity.

In a regular supermarket, 50% of SKU is food and fresh, department stores account for most of the rest, while books and 3C account for a small proportion of the three major categories of e-commerce breakthroughs. clothing Brand effects are often not highlighted. This is also the place where online supermarkets are different from the general electricity suppliers. Fresh food and department stores are the strengths of offline stores. In the interview, Huang Mingduan pointed out that the advantage of flying bull net is still in fast moving consumer goods, while fast moving consumer goods are exactly the battleground of online supermarkets.

Website (Internet) is the most talked about connection, can you let customer Often, in the end, they have to take the category of food and fast selling products. This is the most powerful link. Every company has the specialty of each company. One time when we were doing fresh food, I was wondering why suning.com was suddenly fresh. Because the most important thing was food safety, food safety was a professional accumulation. I said we were really disgraced. We call the retailer of food retailing, so we went into the field last year, so we also entered the fresh category last year.

He also pointed out that Big run hair The success and accumulated supplier resources for many years are also the bottom line of the flying bull network.

Jingdong originally started from home appliances. Dangdang started from books. We started to get into the whole category. We have to know every category, eat, wear, home appliances and so on, because there are many suppliers, so I say it's hard to get electricity from the whole category. There are two of our costs, which are direct and indirect costs. Your gross profit margin will cut off the direct cost. Do you have any profit contribution? Today, if it is not for the big fat run, the flying cow net can not do it at all. So I say how high it is. Today, it is not supported by the purchasing resources under the large RFA line. There is no gross profit margin at all. Our gross profit is not bad now. It is because of the big profit. Since big Rd. is so hard to do, do others still have a chance? In the past, an e-commerce giant said that our new electronic business platform called comprehensive department stores has been closed. I just wanted to say that you are bragging. You are afraid that others will come in. You are threatening us. The water is too deep. Fortunately, big Ryu has invested in an online shopping mall. So I will not hide from you that there is no chance for me to come in from the future. Unless you want to burn unlimited money, we have burned a lot of money, so we will have to burn a lot of money, not to mention them, so this is the last train.

Huang, who is the author and retail expert of "I read the electricity supplier", also pointed out that the development of fresh electric business is also related to the changes in the age structure of consumers.

In the past, after 80, 85, not yet enter the family, they buy more is playing and using, now 80 years of birth has reached 34, 35 of the age, these people began to enter the family, contact with daily necessities, and their acceptance of the electricity supplier is higher than the previous generation, so the rise of the online supermarket is at that time.