Behind The Prosperity Of Clothing Business: Supply Chain Competition

Since Gome and Suning's online and offline price melee, Taobao's whole network field "double eleven Singles Day promotion", Jingdong's newly fried "

"Once again ignited the big battle of the business community.

The major brands of electricity providers have been ready to fight, and the network has become a big fight for the major electricity suppliers. The price war is still the main theme of the big business spree. But this seemingly no smokeless fight is more of the supporting services behind the scenes supply chain.

Orders are fast in place, and war is taking the initiative.

The supply chain competition has always been a big challenge. The order supply, customer service, fashionable style and chain convergence have become the focus of supply chain matching. We should seize market feedback, start the fast supply chain's turnover mode, eliminate the plight of traditional supply chain's mass production and water production, and create a forward-looking, multi frequency and multi category sales strategy for clothing e-business users to reduce inventory backlog and curb the risks derived from marketing capital.

Sinbad coordination

The small quick stable production process is aimed at upgrading the sales promotion, breaking through the traditional large volume and rigid assembly line technology, and abandoning the game mentality of the previous promotion market.

The flexible supply chain of platform operation with small batch and quick turnover has become a powerful supply chain engine behind the big promotion of e-commerce. It can quickly capture business opportunities and help clothing suppliers to solve the financial constraints. The explosive clothing can quickly rely on Sinbad's single product to quickly turn over a single product to supply the chaining process, expand the channel for product survival, and become the behind the curtain trader of clothing business.

Burning money is inevitable, but it should be worth it.

With the trend of platform building in the electricity supplier field, the major electricity providers pay more attention to the systematic marketing promotion methods, especially the clothing business.

Take the lead of this 6.18 electricity supplier big promotion.

For example, plans to invest 1 billion sources of goods, while the major electricity suppliers also helped 6.18 of the Dongfeng, ready to supply the source of a decisive battle, according to the electricity supplier data statistics, the total value of goods amounted to about 10000000000, a 4 day promotion war is imminent.

However, for clothing, the explosive products can not be stored in bulk, facing the burning of money can not afford to taste, sales promotion can not feel the embarrassment, the seller of electricity suppliers because supply chain system is not sound enough, production technology can not keep pace with the promotion, there is a market online, there is no source of goods under the line, burning money is not the right way, the supply chain congestion is serious.

Sinbad, known as the "big savior of the clothing category" has experienced "

With the development of the whole network, the "520 goddess Festival" and the "Taobao new power week", its strong small fast flexible production supply chain system is still upgrading and improving day by day, with real-time monitoring of garment flow dynamics and timely follow-up.

Play the fashion elements, the main advantage of supply chain group

B2B mode and B2C mode are no longer fit for the development trend of supply chain nowadays. The mode of C2B is forcing the supply chain production process reform. Based on the changes in the tastes of consumer market groups, we innovate the sales promotion concept, build a production process platform with the integration of fashion elements and supply chain systems, and integrate the small and medium-sized sellers' business groups with the integration of fashion elements and supply chain systems. At the same time, we focus more on cultivating original designer independent brands, and create the cutting-edge advantage system of supply chain with the concept of individuality. In the past, the small and medium-sized sellers who were not valued by traditional supply chain, with the help of the Sinba flexible supply chain, took advantage of the 6.18 Dongfeng great drive to seize market share and open up the road of pformation and upgrading.

The rigid and rigid fixed line is destined to become the handicap of the rise of the clothing business. Especially under the command of the big data resource platform of the electricity supplier, the pformation of the supply chain flexible process is beginning to show. Especially the TPS and TOC, which have the supporting role, have been under the guidance of the key control platform and the core mechanism mode of the big data platform, and the "central kitchen" tailored by Sinbad has been the logistics command of the garment business promotion with the support of flexible equipment.

Good quality and quantity do well in logistics.

The most serious taboo in the promotion of e-commerce is the lack of link, the supply chain is not in tune, the supply of products is not enough, and the aircraft is bungled. The rapid production of small quantities of clothing that the clothing business providers are concerned about is the essence of the sinabad flexible supply chain.

As Yang Yuanqing, President of Lenovo, said, "innovation and reform are too slow to integrate with the times. Finally, we can only fail."

Speed is absolutely the key factor in the success or failure of today's Internet economic system. The Sinba flexible supply chain system resolutely opens the path of innovation and innovation, aiming at the difficulty of ensuring the quality of the traditional supply chain and the delay of delivery, especially for the large number of small and high quality clothing dealers. The speed of innovation is related to the survival of the electricity supplier.

The smoky 6.18 electricity providers have been stepping up their footsteps, but the supply chain competition behind the major clothing suppliers has long been in conflict. Whether it is the flexibility of the Sinbad, or the traditional rigidity, whether it is the real-time monitoring of the platform information system or the traditional adherence to the front line, the big bugle call ahead is about to blow, the rear is already ready to fight, and the electricity supplier war is about to begin.

Xiaobian believes that under the guidance of Internet thinking, how to cultivate customers and how to give first-rate experience to customers is the most important thing to retain customers.

However, experience is just the result of the presentation. In the early stage, we need countless times to deduce, countless times of analysis data, and countless times to improve customer stickiness, in order to get a firm foothold in this electricity supplier war.