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    The Importance Of Women'S Clothing Store Location From Women'S Psychology

    2015/7/4 8:52:00 66

    SummerWomen'S ClothingClothing IndustryClothing BrandConsumptionDataSales VolumeMen'S Clothing

    Related data points out that women's clothing is more dependent on store location than men's clothing.

    Market

    A survey has been conducted, and it turns out that men's clothing does not care whether the location of the shopping mall is in the middle. On the contrary, women's clothing is more concerned with location.

    The sales and location of women's clothing are closely related.

    It is an indisputable fact that "good location and large volume of traffic".

    It is a recognized secret in the clothing business circle.

    The place with large traffic volume can make women's clothing sell faster, because everyone has a curiosity, and people with strong flow shops are easy to get together, so people always want to squeeze in and have a look.

    So in the clothing industry: Women's clothing shop.

    site selection

    It is very important.

    The location of women's clothing stores should seize the psychology of women.

    What is the psychology of female friends?

    A lot of female friends like to stroll around the street. Obviously, the location is obvious.

    Female psychosocial researchers say: because women's shopping research is related to research, it is said that they first turn around the entire shopping mall instead of directly entering the center of the shopping mall.

    When women buy clothes, they like to go around the mall.

    Instead of rushes to buy things, most female friends go shopping with the idea of looking at what they want to buy.

    Then it is the comparison and screening of brands. The actions of buying clothes are very random. Female friends are sentimental and feel good.

    At this point, no male friends, male friends will first think of what they want to buy before going out, identify the brand, and then go straight to the counter.

    Why do female friends value this feeling so much?

    The first reason is that women are the reason for sensibility, and then the location of shops can give people a sense of "shopping" in the shopping environment.

    display

    It is also an important reason. Most female friends will feel that "good brands occupy a good place" and many others.

    brand

    Squeezing together naturally does not feel good.

    Women's clothing stores seem to emphasize men's clothing design and display style more than men's clothing. Men's friends just go shopping to get involved in their career and life. They don't pay much attention to the shop's feeling. They only pay attention to the clothing brand which is not suitable for themselves.


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