The Truth That Comes Out Of A Bowl Of Noodles

Many years later, when a businessman had tried to break through the difficulties, he suddenly realized that the principles of the shop and the rules of the pen were the same.

Time went back to 1 years ago.

In 2014, despite 10 months before the expiry of the expensive lease, Chen decided to move the company to Yizhuang. For a while, pessimistic expectations and criticisms surrounding the company were in full swing.

None of this did not make Chen feel so uncomfortable.

What really makes him feel at a loss is that when it comes to specific product problems, he can't find anyone who can provide answers, and he can't find the right answers.

Those factories and teachers who have been known for decades of shoes and clothes will only tell him that their products are in line with national standards, but can not tell him how to solve the most basic product problems, such as the down coat, black T-shirt color, shirt wrinkle and even where the jeans should be folded.

Kimura Shu once worked in UNIQLO for more than 15 years and built GU series. At the scene, he only asked two questions, one of which was the speed of dyeing machine.

No one answered it, so the whole factory's production line stopped. Kimura Shu and the crowd stopped the machine speed test on the spot and repeated the test results.

It turns out that if the speed is too fast, it will produce Mao Yu; the speed is too slow, and the luster is not enough.

Let's block the callbacks together until we decide the best results.

"At this time, I really began to deeply doubt my life."

When the final solution to the problem was answered, the old age was shocked.

It was also from then on that Chen began to make up his mind to change the past route of mere pursuit of scale and category. He imagined millet as an ultimate product and set the original goal as "a shirt".

At the beginning, the factory did not think that it was a difficult thing to do "a shirt". As a result, it could not satisfy the old people in the edition question. The factory could not help but recommend the Kyrgyzstan to the foreign country.

"I thought at the time," is this guy, he's acting? "

At first glance, Ji Guo Wu was playing drums in his old age.

Ji Guowu's small factory is located in the Japanese city, which is less than 40 thousand of the population. It is quite different from the garment factories that were exposed before Chen. There are only more than 100 workers in the factory.

Ji Guowu HITOYOSHI, President of the company, was founded in 1879 and was closed down in 2009 due to blind expansion of inventory.

After working with Chen, he returned to the factory in Vietnam where he had mixed feelings. That was the factory and equipment he bought over 10 years ago.

After Ji Guowu was invited to Beijing, more than 1000 items had been made.

The fans and old hopes went straight to the theme of making a good shirt, but Ji Guowu was not in a hurry to talk about the collar of the shirt.

"For me, is it all right to pick a collar? We used to pick a small square collar."

The old age was rather puzzled and impatient. After repeated discussions, he realized the importance of collar to a shirt.

It was not until this time that Chen realized the meaning of the word "awkward", which was evaluated by Jiwu Wu.

By coincidence, Kimura Shu also used the word when he first saw the jeans of anyone, and it seemed to him that the place where the jeans were washed was not designed to be wrinkled.

Later on, he discussed the jeans with his colleagues, and finally found that the reason for this "awkwardness" was pleasant and funny. The factory manager, who had over 20 years of experience, promised the product manager to make a "most dazzling pants" for everyone.

"Now the Japanese come to our company every half a month. The week he came is very precious, so you basically sleep three or four hours a day on average this week. The longest time is that we didn't sleep for more than 40 hours. From 8 to 12 days, we almost had 4 days to sleep for one or two hours, and we ran factories to see factory proofing with the Japanese."

Zhong Kaixin said.

It is a painful and profound process to make a shirt.

The same is true for T-shirts.

When picking cotton at the beginning, you really need to repeat the proofing and look at the yarn, which is very painful at this time.

At this time, Chen found that China Cotton Association did not have such information, so the team had to refer to the manual of the international cotton association.

After choosing the raw materials of cotton, the new problems follow: how to make the white T-shirt wash yellow, and the black T-shirt is not red.

This is the most common and most disturbing problem for T-shirts on the market.

"The product team basically sat there stunned. When you put forward this demand, they would think for a long time, unable to speak. I remember once that when their team started meeting, they would cry at the beginning, and everyone would comfort her."

When she recalled the scene at that time, she laughed with joy. "As a product manager, she was under tremendous pressure, for fear that it would be a little bit lost.

Cotton, how not to turn white, not red, version, clothing, all these things have been completed, can the factory be able to achieve these requirements before, no step is not difficult.

These seemingly simple problems are all the fundamental impetuosity in China.

In the past, we questioned the products, and partners gave me various quality inspection reports. They said that manufacturing was in line with national standards, European standards and Japanese standards, but meeting standards and user experience were two different things.

These things make me realize that what I have produced.

It's all garbage. "

The harsh treatment of the product also made things more important for the old age: "when we asked these questions to China, we found that there was also a particularly big problem in making in China. China made it very strong. I used to sing the praises of the great made in China.

But when we ask this question, we find that China's manufacturing is known, but we do not know why.

Many of them are in the big international market.

We used to call it fast, we execute fast, and we are fast on the scale. I don't think it's the truth.

The truth is that we lack basic skills.

I've been a fan for 6 years, selling hundreds of millions of clothes, and I haven't read books about clothing because I don't think it's necessary to read clothes.

And I think China makes such a cow, so it's much less necessary to look at it.

Knowledge is disrespectful, but where does this tragedy lie? I later discovered that this tragedy was not a tragedy for me.

When you don't know what's going on, your product or brand is not competitive at the end.

The old age had written the article to examine the modern Chinese dictionary at the desk, and now he writes and writes a publicity copy, but he will write the "shock listing" as a shock. Until he was reminded by his colleagues, more energy and attention were put into the product.

When fan's "shirt" was released, the outside world questioned whether his single product strategy could be effective in the traditional clothing industry. The old reply was very plain: "we are not able to make so many products now."

In his view, a good product is an improvement, which is the essence of business.

The smell of black humor is that many years ago, when the old man was a literati, Shen Changwen told him the two principles of writing: "saying something with substance" and "making sense".

"A bowl of noodles is delicious, this is a common sense, this can taste, I made 1000 bowls or 10 thousand bowl noodle come out, this is another topic.

But noodles are tasty, which is a foundation. "

Aged from Shanxi, we used the most famous food in our hometown to illustrate the relationship between product quality and quantity.