CHIC2015 "Linkage Spring And Autumn, Affecting The Future" Will Lift The Shanghai Autumn Clothing Feast.

In recent years, with the change of income level and consumption concept, consumers are more and more inclined to realize through individuality and diversified products.

Self expression of style, picky consumers and fierce market competition have broken the dominant position of brands and distributors.

All the sources of business thinking need to be traced back to the depth of consumption and the market, and consumers are the starting point and center of strategy.

Thus, through the spring and autumn clothing exhibition every year, it has become more and more numerous to contact business resources, increase the frequency of design and style change, speed up production frequency, and deeply integrate the supply chain.

The inevitable choice.

Facing the overwhelming pformation of garment industry and the change of consumption concept, as the most important display platform of China's clothing industry, China International Clothing and Accessories Fair (CHIC) will first hold the autumn clothing exhibition in the National Convention and Exhibition Center (Shanghai) on October 13~15, after the move to Shanghai in March 2015. With the theme of "linkage and future", it will open a new pattern of double spring and CHIC linkage in spring and autumn two seasons.

Nine exhibition areas to enhance business value

It is not only a continuation of the CHIC spring exhibition, but also fits the current market and industrial environment changes in the layout of the exhibition, and takes consumption change as the starting point of the exhibition planning.

The first CHIC autumn exhibition will be set up in nine major exhibition areas including men's fashion, fashion women's wear, leather / fur / feather, denim, denim, OEM processing and supply chain, supporting resources, overseas fashion, children's wear world, footwear and clothing, hoping to provide more business opportunities to the industry.

This year's CHIC autumn clothing exhibition will be located in the 1, 2 and 3 pavilions of the National Convention and Exhibition Center (Shanghai). The 1 hall will collect leather, fur, feather and children's clothing brands, and integrate the innovative elements such as intelligent processing, high-quality ODM, and other links in the various links of the apparel industry chain. It involves related resources such as design research and development, raw material procurement, warehousing and logistics, and terminal retail. It will help to integrate the whole supply chain of clothing, provide integrated innovation value, and build an exchange and cooperation platform for business, brand promotion and processing cooperation.

In hall 2, fashion shows include men's wear, fashion women's wear, overseas fashion, footwear and costumes, four exhibitions.

Domestic high-end men's wear, women's wear, footwear, fashion accessories and other well-known overseas brands will form a rich product line, highlighting the brand appearance.

At the same time, the famous British women's Wear Exhibition PURE also landed on the CHIC autumn exhibition. This will become the highlight of the exhibition and the window of win-win cooperation of all kinds of fashion resources. It will also be the focus of attention of fashion buyers and terminal channels.

In addition, CHIC will join forces with the Intertextile fabric exhibition in hall 3 to build an independent cowboy Cultural Centre, collect cowboy fabrics, clothing, special accessories and other related resources. The design competition and special forum will show the crossover collision of the whole industry chain of cowboy industry. Cowboy culture will be ready for the stage of autumn clothing exhibition in Shanghai.

Combing commercial resources and integrating supply chain

The CHIC autumn exhibition will also select brands close to the lifestyle of Chinese consumers, providing two times a year of business and communication opportunities for its multi frequency and low volume product changes.

In order to help enterprises to deeply connect business resources, CHIC will also focus on inviting businessmen from all over the world as business objects and organizing activities of docking and exchange, which will inspire the channel innovation and mode reengineering.

At the same time, by integrating excellent supply chain resources, CHIC actively creates conditions for upgrading the core competitiveness of the brand.

Nowadays, the voice of rational return of Chinese garment industry is endless. If the product is the core, the supply chain is the most powerful support for product R & D and market rapid response.

Clothing companies need quick response, not only to contact agents, but also to connect upstream suppliers, retail establishments and other commercial resources. CHIC will focus on the realization of this function on the way to the multi-functional complex exhibition.

The CHIC2015 autumn clothing exhibition will focus on the theme of "linkage and future" and invite innovative, personalized and close lifestyle brands to participate in the exhibition. This will bring vitality to the pformation of the brand and the changes in the market structure.

At the same time, we are committed to reaching strategic alliances with all kinds of fashion exhibitions, and adding special exhibition areas with special cooperation and exhibition.

In addition, the spring joint exhibition held in March this year, the China International yarn and Textile Fair, China international textile fabrics and Accessories Expo, China International Clothing and accessories fair, PH Value China International Knitting exposition, has created the highest level of China's textile and garment industry, the most competitive and influential international platform, serving the whole industrial chain.

This joint exhibition will continue to the autumn exhibition.

At that time, China's excellent face accessories enterprises, yarn merchants and clothing brands will meet the CHIC2015 autumn clothing exhibition, and internationally renowned producers, traders and brand dealers will join hands to open a new pattern of double supply chain and diversified cooperation for a year.