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    The Main Trend And Important Direction Of The Development Of The Entire Textile And Garment Industry

    2015/7/8 9:36:00 97

    Internet +ClothingHome TextileBrandE-Commerce

    In recent years, with the slowing down of the global economic development, the frequent regional political and economic conflicts and local wars, and the acceleration of the adjustment of political ecology such as the eight provisions of the central government, the whole country has been speeding up the whole country.

    Spin

    The growth rate of the garment industry has slowed down significantly. As the largest domestic textile industry cluster in the country, the economic growth rate of the domestic textile industry of the bridge is inevitably affected by the slowdown.

    Located at the Permian Bridge

    Home textiles

    The development of domestic textile enterprises, especially small and medium sized enterprises, has become increasingly pressure on the development of industrial clusters. Under such a "new normal" of economic development, various uncertainties, such as the rising labor costs, the rapid fluctuation of raw material prices, and the sharp fluctuation of international exchange rate, are more challenging and competitive for the bridge spanning development and labor intensive traditional textile as the leading industry.

    Signs of slowing down of economic development in the home textile industry can be seen in the general household textile market. In the past two years, especially since May 2015, the sales slack season has arrived earlier than in previous years, and is coming fast, and the market sentiment is obviously insufficient. In addition, for Guang Dazhong's small and micro enterprises, the hot scenes in previous years are also rare. Home textile enterprises, which are mainly domestic or foreign trade, generally feel this way. Some small businesses with weak competitiveness are affected by the development confidence of the small business owners, and have a wait-and-see or unoptimistic attitude toward the future development of the industry.

    Under such tight development background, the local government and market management institutions of the bridge are actively taking precautions, and continue to guide and help the cluster accelerate pformation and upgrading, take measures in multiple ways, innovate models, broaden channels, increase efficiency and boost confidence, and have achieved remarkable results.

    Especially in the face of increasingly fierce competition, we should actively create "world-class home textile production and Trade Center", focusing on "foreign trade reform", "channel innovation", "scenic spot creation", "

    brand

    To build up the market focus of innovation such as "public service" and so on, to enhance the speed and quality of the products, to expand the total quantity and optimize the structure simultaneously, to encourage enterprises to be excellent and strong, to continuously expand the industrial chain, to implement the industrial chain investment and to improve the industrial structure, to help enterprises do well in R & D, design and brand management, and to actively promote the development of the terminal's domestic and export markets, as well as after-sale, logistics and pportation services, etc. in 2014, the turnover of the market reached 55 billion yuan, and in 2015 1-6 yuan realized 30 billion 600 million yuan, and the annual target of exceeding 60 billion yuan was achieved. In 2015 2015, the volume of foreign trade supply exceeded 3 billion US dollars.

    Online retailers

    The increase is 25%, and the net sales volume is nearly 6 billion yuan.

    The pilot scheme of trade and commodity market has been successfully promoted and achieved initial success. The market purchasing trade mode is going to be granted landing and trial first. In addition, in the area of peri bridge, a growing number of home textile enterprises such as Mei Luo textile company are taking the lead in introducing all kinds of intelligent production systems to improve production efficiency and reduce production costs. Some enterprises extend their upstream and downstream industry chain services, strengthen supply chain control management, strengthen R & D design and marketing, continuously enhance their position in the national and even global industrial value chain, actively open up domestic sales network, try to develop shopping tourism, first try market procurement, improve the international market share, cultivate product brands, create regional brands, and actively take the initiative to "at the same time, it is gratifying and fortunate to see that in the predicament of the downward pressure on the domestic textile industry's economy, the bridge has seized opportunities, innovative thinking and innovative measures, both inside and outside.

    Internet + "

    The idea is integrated into the industry, vigorously developing the e-commerce and micro marketing based on PC port and mobile home textile, and is building new economic growth features and highlights in the home textile industry.

    It is certain that, at present and for a long time to come, pformation and upgrading will continue to be the main trend and important direction of the development of the domestic textile industry cluster and market, and even the entire textile and garment industry. The party committees and government departments and the relevant functional departments of the bridge should pay more attention to giving full play to the role of functional advantages and industry organizations, and promote the wide application of new technologies and new business models.

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    Five Obstacles To The Development Of Textile And Garment Enterprises

    Since the beginning of this year, some textile and garment enterprises have encountered some problems in the process of development, including five major problems, such as the increasing cost of labor, the continuous rising of raw material prices and the single channel of business orders. How are these five problems hindering the development of enterprises?

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