Alibaba Announces More Than $100 Billion In Strategic Investment Charm

Ali investing in luxury electric business, more than 100 billion Strategic Holdings charm.

After investing in charms, Ali's all formats, multi-level and cross platform retail service system is further improved.

"Glamour benefits will form synergy with Tmall and other platforms. Alibaba will also help glamor and its brand partners access Ali ecology, so that they can more effectively locate consumers, marketing brands, and build an Internet based supply chain system."

In view of this, the luxury electric business industry has experienced a downturn or will see a turning point.

In July 8th, the luxury goods business platform Temple library holdings announced the E round financing of the ping an innovation investment fund, the investment fund, and the financing scale exceeded 50 million US dollars.

In addition, vip.com has identified its leading position in the high-end brand discount flash buying industry, and is also regarded as the most attractive competitor.

Public information display, glamour benefit, was founded in 2010 by four Frenchmen, developing flash online luxury time limited discount business. It directly cooperates with the official distributors designated by international brands or brands, and has more than 2400 cooperative brands.

It is worth mentioning that it is part of the brand in the domestic electricity supplier's only partner, such as Paris's old Buddha, Guerlain and other 280 brands.

It is understood that this is the first Alibaba to invest in vertical B2C electricity supplier, after the completion of the paction, Alibaba is expected to quickly cut into luxury goods, light luxury, its shareholding ratio will exceed 50%.

In the future, glamour will continue to operate independently.

Insiders said that after years of development, Tmall has occupied.

Half of the country.

Alibaba's investment in glamour benefits will improve Tmall's layout in the field of luxury, light luxury and fashion.

Insiders said in an interview with reporters, "charm is different from vip.com's positioning.

Since its inception, glamour has been committed to the field of high-end luxury products.

More than 90% of its online products are high-end international brands.

So there is still a very clear distinction between vip.com and its products, customers and styles.

The source also revealed that at present, more than 40% of the glamour users are in the first tier cities, with the emphasis on the quality of life of the middle class customers.

Glamour Hui insiders say that cooperation with ALI is complementary to the two sides.

"IPO is not the focus we are considering at the moment, but it does not rule out the possibility of future listing."

Gan Xiaoming, the founder of luxury collections and CEO, told the daily economic news reporter that Alibaba has always wanted to make efforts in the field of luxury goods, but previous attempts have not been very effective.

Because the luxury industry has its unique attributes, both service and supply chain are different from other industries.

"The acquisition of attractive companies is a very wise option to use existing traffic realisation."