H&M'S Latest Collaboration Designer Is Popular.

Although the public is not familiar with Olivier Rousteing, people do not have no advantage at all.

Social support and supermodel support may bring a new wave of sales to the upcoming H&M series.

In the interview with Style.com, Olivier Rousteing said: "this cooperation can not only contribute to the success of Balmain brand, but also to my personal achievement."

After all, there are more people who know H&M than those who know Balmain.

As a niche luxury high-end brand, Balmain can rely on this excellent opportunity to promote more people. At least many young people who do not know the brand will go to Baidu to talk about its history.

Celebrities in the "Balman corps" include Kardashian and Kanye West, Rihanna, etc., his personal Instagram account is full of him and all the celebrities red carpet photos.

Instagram has 1 million 700 thousand followers, compared with 3 million 300 thousand and 1 million 800 thousand of official accounts for Chanel and Givenchy respectively.

"I was born in the era of Facebook, Twitter, Instagram and Skype."

He explained to the Imran Amed, founder of the BOF, "Instagram can make viewers not only limited to spot cards.

It is very important to get the attention, follow and support of young people. "

If you are concerned about the Billboard Billboard Music Awards in May this year, until his Balmain design style will appear in the H&M cooperation series.

The cool Olivier Rousteing was left on the left and right, holding the supermodel Kendall Jenner and Jourdan Dunn at the ceremony. They were wearing one of the cooperation between H&M and Balmain this year.

Peg jackets, pleated skirts, such elements appeared in the Balmain2012, 2013 and 2014 T release show, of course, the parity version of the technology has been simplified a lot.

"I know that not everyone can afford a big 1000 dollar jacket, but they can get a copy of it at H&M," he told the British Independent newspaper.

From the Karl Lagerfeld in 2004 to the Alexander Wang in 2014, the collaborative design series of the world's second largest garment manufacturer H&M has entered the eleventh year this year. It has participated in the fashion industry's heavyweight brands: Comme Des Gar, ons, Lanvin and so on.

In the first 9 years of the project, the Swedish fast fashion brand usually picked a mature brand designer. Until 2014, H&M handed olive branches to Alexander Wang for the first time.

At the age of 31, Alexander Wang became the first H&M.

American designers on the list.

His series designed for this fast fashion brand is both futuristic and practical. It uses technology fabrics and sports elements, such as goggles and boxing gloves.

All this happened to catch up with the "sports leisure wind" that emerged in the fashion industry. Few designers could interpret this style perfectly as Alexander Wang did.

The H&M certainly delighted the market: Nanjing stores sold out on the first day and men sold out in just 17 minutes.

H&M chief designer Ann-Sofie Johansson said that when choosing Rousteing, he considered the younger generation he represented.

"We never thought that it would last for so long. Since the beginning of Karl, more and more people want to cooperate with us. This is a win-win strategy.

As long as our customers appreciate these cooperative designs, we will certainly continue. "

Johansson said to Style.com.

Last December,

The creative director, Margareta Van Den Bosch, said in an interview that the Designer Series earned a lot of attention for H&M, but now the customers are facing too many new choices.

Moreover, cooperation can not be called the pillar of H&M's profitability. It is more like a skill that saves advertising expenses and marketing costs.

Perhaps it is the realization that relying solely on "close designer" is not feasible. H&M group announced in June 25th that it will launch a new brand in 2017.

According to H&M CEO Karl-Johan Persson, "expanding different brands is necessary for H&M growth."