2015 Shenzhen Trade Fair Hot Words: Technology + Cross-Border

Yesterday, the fifteenth China (Shenzhen) international brand clothing and apparel Fair for 3 days (referred to as "

"At the Shenzhen Convention and Exhibition Center, the technology elements and cross-border integration became the hot words at the fair.

Shenzhen garment industry accounts for 9% of total industrial output value.

Garment industry is one of the most important industries in Shenzhen.

Chen Biao, vice mayor of Shenzhen, said in her opening speech that after years of efforts, Shenzhen has formed industrial clustering advantages, information superiority and innovative advantages with women's clothing as its main body.

In 2014, the total output value of garment industry in Shenzhen reached 200 billion yuan, and exported nearly tens of billions of dollars. The output value accounted for over 10% of the country's total value, with more than 3000 clothing enterprises and more than 800 self owned brand enterprises. The products accounted for over 60% of the shopping malls in big cities, and gradually appeared on the international fashion stage.

Chen Biao revealed.

The proportion of the industry in the total industrial output value is 9%, "the traditional superior products are developing steadily, and cross-border integration has also been reflected."

The theme of "fashion guided by technology" is heated by the guests.

When Vice Mayor Chen Biao announced the opening ceremony, the first show of the show came to the show with holographic technology.

From a sketch to a tailoring, and then to a final garment, the models show their clothes in the 3D image matching, refreshing the feel of the show.

Zhang Li, vice president of China Textile Industry Federation, said that he hoped that Shenzhen garment industry will constantly improve the cultivation and pilot work of brand enterprises, deepen the pilot work of regional brands, and fully promote the work of brand building in service industries.

China Textile Industry Federation will fully support the pformation and upgrading of Shenzhen's garment industry.

Big data predicts trends for designers and businesses

"What is the trend of next season?" this is the first concern of every designer and brand manufacturer.

Using big data, a technology company in Shenzhen has been able to predict the fashion trend of the next season, and even meticulously color, profile and fabric.

Located in the 1 hall of the butterfly news network exhibition area, attracted many designers to come to the consultation.

As one of the few technology companies in the trade fair, the platform is a frequent visitor to the trade fair. Now it has 60 thousand business customers and 500 thousand active designers.

Jiang Jun, director of marketing of butterfly communications network, said that the platform was launched in 2005 and has become the largest Internet service provider in the fashion industry in the country. It has become the only "state-level high-tech enterprise" in China's apparel industry.

At present, the company has a team composed of designers, buyers, photographers, fashion consultants, professional technicians and so on.

Jiang Jun revealed that by working with other global agencies, they can get data on the retail market.

These data are processed professionally to form a database.

Recently, the platform's retail big data function was officially launched.

Scott, director of design, said that the platform is open to members of high-end enterprises, and which color dress is best to be sold this spring. Which style of dress is the most popular among consumers, and can be found in the database.

In addition to providing an analysis of fashion trends for enterprises and designers, the platform also integrates resources such as fabric manufacturers and garment processing plants.

"The design proposal put forward by the designer can be directly linked to the enterprise if it is pmitted by the platform, so that the dream of the designer can be realized."

Jiang Jun introduced that the company is building the ecological chain of the fashion industry chain. In the future, consumers can customize personal clothing on the website.

Journalist observation

Providing platform resource services can be done better.

After the baptism of the first clothing week in 2015 in Shenzhen, many super local brands are absent from this trade fair.

The important mission of Trade Fair is to provide platform for multi party resources and facilitate trade cooperation.

Of course, there is also no lack of creativity and inspiration for the clothing industry.

However, for the first-line local women's clothing brand, their attention to the channel is decreasing.

There are many reasons. For example, brands do not need to fight for the domestic market at home. What is more, they need to stabilize the current stores, or even slowly reclaim franchising channels, and turn them into self operated stores, which will better control the service and brand quality.

Of course, a number of trump card brands such as shadow group, Ji Houfeng and LIZZY still appear in the exhibition hall. Their brand personality has been very clear. More often than not, they are not looking for partners, but rather a gesture that seems to be saying, "I am here, this is my latest state."

As a display window, the skill of the service fair is still deep.

In contrast, there is no large number of brand platform, but the Trade Fair has the energy to graft the domestic multi resources and Shenzhen garment industry closer cooperation.

For example, this year, Shandong Wenshang led the clothing related enterprises in the county to invest in Shenzhen. Li Jichen, President of the clothing trade association of Wenshang, expressed the hope that through the negotiation in Shenzhen, we can find the best partner of the enterprise, accelerate the development of the whole county's upstream and downstream enterprises, and improve the industrial chain.

And more designer platforms also take part in the exhibition, hoping to provide quality design for the brand through strong designer resources, and, of course, provide more support for designers to make brands.

The European and American museums and the Korean Pavilion can also find fabrics, scientific and technological clothing technology and new styles from different countries and regions. They hope to enter the domestic market through Shenzhen as a breakthrough point, such as a French family business, which has a history of 60 years. The exhibition has brought 60 years of production clothes to show the history of the development of a family garment.

Of course, that dress still looks like that, and it is seen that the essence of fashion is to keep repeating.