The First New York Men'S Wear Week To Create A More High-End Fashion Image

First

Men's clothing week, this fresh "first time" is also expected. What do we need to pay attention to?

56 men's wear brands are expected to take part in the men's wear week.

Its emergence has exerted a lot of pressure on American fashion brands consistently released in Europe.

After more than two years of consultation, the first New York men's wear week is finally opening in SKylight Clarkson square in Manhattan. The whole fashion week will be held for three days.

Sponsors want to create a more high-end fashion image.

The first New York men's wear week is from July 13th to 16th. The first New York men's wear week is sponsored by Cadillac. Amazon and Amazon Fashion, East Dane and MyHabit will be special sponsors.

Among them, Amazon is keen to expand its fashion business, and earlier sponsored Met Gala.

These sponsorships seem to be superior to brand names.

Even though Amazon has become famous for selling cheap goods, it is not because it sells luxury products.

However, some fashion brands will not overlook opportunities that may arise from Amazon's cooperation, especially the opportunity to display their brands.

In the men's wear week, 43 brands will be on the show. Only 7 brands such as Lacoste, Rachel Zoe, Theory and Tommy Hilfigers provide some sources of goods on the Amazon platform. Besides, Rag and Bone 18 brands are sold on East East and net station of Amazon fashion.

In the light of the current situation, 35 million of active users will often conduct cross regional shopping on the Amazon. Although Amazon is one of the most powerful retail websites in the world, luxury brands are still not moving.

Many big American brands are backing up.

Participating in the first New York menswear besides the well-known iconic American brand, the brands that are most popular, such as Public School, Thom Browne and Rag & Bone.

Like the famous American brands Ralph Lauren, Calvin Klein and Tommy Hilfiger, although they have provided material and spiritual support to the new fashion week, they have not chosen to show their latest and best works here.

Most of them intend to do static shows instead of holding fashion shows.

Ralph Lauren will release 2016 spring and summer Polo Series in July 13th, and he released the high-end series in Milan.

Similarly, Calvin Klein will present the series that has been released in Milan again in a static way.

Some people say they are reluctant to come to New York.

But the spokesman strongly denied it.

However, many brands announced their participation only a month before the opening of fashion week in New York.

But we all know that only the addition of big brands will increase the importance of New York men's week.

Only in this way can men's design market feel that this is a great opportunity.

To enhance the influence of men's clothing rather than the star card as the selling point.

In the past New York fashion week, only a small part of the hundreds of fashion shows came from men's wear. They attracted audiences and media reports. They couldn't compare with women's clothing. But the reality is that men's wear is better.

Now, with the advent of the first New York men's wear week, men's wear is coming.

They will face the real test and prove their value by sales volume. After all, this is a "money test".

Designers like John Varvatos are enthusiastic about the arrival of New York men's clothing week.

He said that men's clothing week has been his dream for seven years.

And announced that after 7 years in Milan, he will not return to the next season, but decided to launch his brand new product line next week in New York men's wear week.

Designers Michael Bastian and David Hart said that whether they had the participation of John Varvatos or Ralph Lauren, they would show in New York men's wear week.

It can be seen that the New York men's clothes week will be displayed to support the new designer, and it will be regarded as an industrial activity focusing on "clothing and market week", rather than becoming a "spectacle" around popular culture and the selling point of star card.

It seems that enhancing the influence of clothing rather than the star card as a selling point is very important, not only for men's clothing is actually very important for women's clothing.