The More Fashion Week Is, The More Opportunities The Designer Gets.
From a monetary point of view, New York men's clothing week is of great significance.
It's a capital test. Men's wear designers have to use sales to prove their value. They need to know that the show has spent millions of dollars in investment, and they have to see real returns.
The more fashion week, the more opportunities it brings to men's wear brands? "Fashion week is too much for the industry, because it dilutes everything."
I heard everyone complaining. "
Debra Scherer, the former editor of Paris Vogue and Vogue Italia, said
Negative emotions may affect the texture of this show.
Especially for those of the US men's wear brands that have already run well, the weary Calvin Klein brand may only serve as a booster for building new brands, and they will not release new and best works on New York men's wear week.
Most people do not regard the show of men's clothing as a real work release, but as a stage of brand presentation.
For example, Ralph Lauren will release 2016 spring and summer in July 13th.
Polo
Series, and he released high-end series in Milan.
There is also Calvin Klein, which he has presented to show in Milan show.
But the spokesmen of these brands denied that they were reluctant to come to New York men's wear week, although many brands only announced that they would take part in the opening of men's week.
There are also designers who are passionate about the arrival of New York men's clothing week.
For example, John Varvatos said that men's clothing week has been his dream for seven years.
Varvatos was once the winner of the CFDA men's wear award, but he didn't show up in Milan's show for 7 years. Now he finally arrived at T's stage in New York, and he wanted to release her new product line.
"I don't understand why those big names are not delighted.
To me, how exciting men's products are, the summer is a big stopover for cash flow, but now there are additional projects worth our efforts.
Sydney Reising, founder of a publicity firm promoting new brands, told Bloomberg.
Investment
There are many ways, designers.
Michael Bastian
In collaboration with GMC, a vehicle manufacturer, GMC's investors are involved in sponsoring the brand.
As the special sponsor of this men's clothing week, Amazon wants more. It also wants to be a fashion business provider to change its impression of "online WAL-MART". "Better brands will become more and more exciting."
Cathy, a 51 year old fashion president at Amazon, told New York Times that she will fly from Seattle to Manhattan in New York in a few days.
Over the past year, more than 40 million of Americans have bought clothes on Amazon, and fashion is becoming more and more important in Amazon business.
In the men's wear week, 43 brands will be on the T platform. Only 7 brands such as Nautica, Tommy Hilfiger and Perry Ellis provide some source of goods on Amazon platform, and Rag and Bone 18 brands are sold on East East and website of Amazon fashion.
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