New York Men'S Fashion Week Buyers And Designers' Gala

Here world

Xiaobian of the network to introduce to you is coming soon, New York men's clothing week is there any need to hold?

No one can tell whether this show is a necessity or not. After all, this is the first session.

The first New York men's wear week is about to open in SKylight Clarkson square, Manhattan.

After more than two years of consultation, the whole fashion week will last for three days, and 65 American men's wear brands will take part, including Calvin Klein, Ralph Lauren and Tommy Hilfiger.

In addition, there are also popular PUblic School, Thom Browne and Rag&Bone in recent years.

CFDA (American Fashion Designers Association) believes that this is a grand gathering of buyers and designers alike.

But men's week is just half a month before the fashion week of women's clothing in New York. For buyers, it means adding hundreds of pounds to the show.

The buyers who are already in the showroom need another fashion week?

In the past, men's designers, fashion editors and buyers often spent the whole June and July in Europe, travelling between London, Milan and Paris to participate in different trade shows and fashion week.

The whole journey was full of coffee flavour, smoky flavour and the dense wine brought by the dinner.

On the other side of the United States, New York fashion week in February and July also suck away the energy of these people.

Now there is another New York men's wear week, which sounds tired.

But Steven Kolb, chief executive of CFDA, thinks that people will still be excited about the new men's week.

He told Bloomberg, "American men's editors and buyers have already seen many local designers' talents.

They think it's time to push. "

Men's clothing has always been suppressed by women's clothing in the fashion industry, and for some American men's clothing brands, they can hardly afford to pay for European shows, so they need a place of their own.

CFDA operation officer Stephen Kolb (left) and Calvin Klein menswear creative officer Italo Zucchelli (right)

The more fashion week is, the more opportunities the designer gets.

But the more fashion week, the more opportunities it can bring to men's clothing brands? "Fashion week is too much for the industry, because it dilutes everything."

I heard everyone complaining. "

Debra Scherer, the former editor of Paris Vogue and Vogue Italia, said

Negative emotions may affect the texture of this show.

Especially for those of the US men's wear brands that have already run well, the weary Calvin Klein brand may only serve as a booster for building new brands, and they will not release new and best works on New York men's wear week.

Most people do not regard the show of men's clothing as a real work release, but as a stage of brand presentation.

For example, Ralph Lauren will release 2016 spring and summer Polo Series in July 13th, while he released high-end series in Milan.

There is also Calvin Klein, which he has presented to show in Milan show.

But the spokesmen of these brands denied that they were reluctant to come to New York men's wear week, although many brands only announced that they would take part in the opening of men's week.

Also have

The teacher is enthusiastic about the arrival of New York men's clothing week.

For example, John Varvatos said that men's clothing week has been his dream for seven years.

Varvatos was once the winner of the CFDA men's wear award, but he didn't show up in Milan's show for 7 years. Now he finally arrived at T's stage in New York, and he wanted to release her new product line.

"I don't understand why those big names are not delighted.

To me, how exciting men's products are, the summer is a big stopover for cash flow, but now there are additional projects worth our efforts.

Sydney Reising, founder of a publicity firm promoting new brands, told Bloomberg.

Indeed, from a monetary point of view, New York men's clothing week is of great significance.

It's a capital test. Men's wear designers have to use sales to prove their value. They need to know that the show has spent millions of dollars in investment, and they have to see real returns.

Amazon and other companies want to create a more fashionable image by sponsoring men's clothing week.

There are many ways to invest, and the designer Michael Bastian itself is working with GMC, a car maker, and GMC's investors are involved in sponsoring the brand.

As the special sponsor of this men's clothing week, Amazon wants more. It also wants to be a fashion business provider to change its impression of "online WAL-MART". "Better brands will become more and more exciting."

Cathy, a 51 year old fashion president at Amazon, told New York Times that she will fly from Seattle to Manhattan in New York in a few days.

Over the past year, more than 40 million of Americans have bought clothes on Amazon, and fashion is becoming more and more important in Amazon business.

In the men's wear week, 43 brands will be on the T platform. Only 7 brands such as Nautica, Tommy Hilfiger and Perry Ellis provide some source of goods on Amazon platform, and Rag and Bone 18 brands are sold on East East and website of Amazon fashion.

Judging from the current situation,

And a lot of fashion cards are not particularly popular for Amazon, and the significance of this show to Amazon is still hard to tell whether it's worth it. Let's wait and see.