Who Made The Domestic Customized Chinese Men'S Wear A Reality?
The high-end men's clothing is custom-made by the British Prince before. Now the gospel is coming. One of the leading brands of Chinese men's wear is the men's clothing.
This is also a new business unit launched by the company after it was listed on the Shenzhen stock exchange in 2010.
"I am very moved and thank you for thinking of sending me a" sustainable suit ". Maybe this suit will keep me hard won.
fashion
Idol is a long time.
In June 30th, in the sales hall of the city's industrial garden, the reporter saw a letter from the Haig Love estate in England. Prince Charles said, "what I should do now is to put my more than 60 year old body in this smart suit."
In the current economic development of the new normal background, China's garment industry is facing a critical period of pformation and upgrading, and the company believes that pformation and upgrading is the only way, from the traditional batch production mode to higher profit clothing custom service, is the current industrial 4 era and the "Internet +" background, the pformation of the upgrading of the male clothing selection.
Liu Jianguo, President of the Shandong garment industry association, affirmed the innovation of he. He believed that the garment industry in Shandong province had a solid foundation in e-commerce, customization, intelligent manufacturing and so on. In the future, high cost performance customization is a trend.
"In a timely manner, he launched the brand, integrating intelligent manufacturing with" Internet + "and promoting the pformation of the industry to service based manufacturing.
Liu Jianguo said.
As early as a dozen years ago, the men's clothing launched a personalized custom business, accumulated a large number of customers, data information and technical experience, and laid a solid foundation for advanced customization in customer service, volume technology, production technology and so on.
In 2013, the Italy MIDA company co founded and launched the high-end custom brand "polanyo" and the wedding dress professional customized brand "Royal bridegroom", three-dimensional comprehensive enter the high-end custom market.
stay
Male clothing
Two factory assembly line, the reporter saw the personalized intelligent production line system, the French Rick MTM advanced customization digital system, CRM customer precise maintenance system, all kinds of styles, fabrics, custom tailored suits from here to all parts of the country.
Rafael, a senior tailor from Milan, Italy, shows the skills of hand sewn suits handed down from the four generations of the family.
In the era of industrial 4, the flexible production line mode brought by intelligent manufacturing provides a powerful guarantee for products and consumers.
According to Zhao Xuefeng, general manager of APP, Mr. Pullan Neo, the designer will send the volume data and design plan to the technical center panel database, then automatically tailor. Each customer has a unique chip for intelligent production, quality inspection, intelligent storage, and finally through logistics to customers. Customers can query the location of clothing at any time.
In the eyes of ordinary consumers, "customization" may be a high-end and extravagant topic. In the industry, Pullan Neo first proposed the idea of "mass customization" and "high quality parity". It advocated that more people could enjoy high-quality, customized products with high quality and personalized value.
In the sales hall of the industrial hall, Zhao Xuefeng showed a custom-made men's tuxedo to reporters, only 1999 yuan from volume to production.
"Just now the price of a suit in the market can provide customers with customized services."
Zhao Xuefeng said.
Chen Yujian, chairman of Limited by Share Ltd, a male garment manufacturer, said: "China's high definition brand must firmly grasp the international height and look at the world. It should also combine Chinese culture and Chinese elements to create a higher dress value with a lean attitude, artisan spirit and scientific and technological achievements."
From the 2006 World Cup in Germany to this year's World Cup in Brazil, polanyo has become the custom brand of the England national team's dress, and Beckham has made four consecutive custom-made ones.
In recent years, customization has been made.
Suit
Gradually, the Chinese people who went abroad to buy suits have become more and more inclined to customize in China.
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