How To Pform And Upgrade Textile And Garment Industry?

With innovation driven development, enterprises also need to improve operational efficiency, learn from fast fashion enterprises and make use of them.

Thinking provides consumers with products and services that exceed their expectations.

Speed shifting, structural adjustment and power conversion are the "new normal" of China's macro-economy.

As the consumer goods industry, the development of China's textile and garment industry is inseparable from the macro economic environment, and has also entered a new stage of slowing down the quality and efficiency of the slowdown.

In this context, how to pform and upgrade the textile and garment industry? How to motivate the market? How to shape its core competitiveness? In March 18th, a spring and textile exhibition held in Shanghai launched a series of answers to a series of problems in the industry.

Integration of the whole industry chain exhibition is a barometer and weathervane for all industries.

In March 18th, as the barometer and weathervane of the clothing industry.

(hereinafter referred to as "CHIC") officially opened in Shanghai National Convention and Exhibition Center.

The exhibition hopes to bring up the elite of garment industry in all parts of the world, and provide a platform for learning and communication for the pformation and upgrading of Chinese garment enterprises, thereby sparking the spark of thought and pointing out the direction for the pformation and upgrading of enterprises in the future.

The audience in Shanghai is not familiar with CHIC.

Because Beijing is where CHIC grew and grew.

This year, CHIC moved to a foreign city for the first time, and Shanghai became the first place to move to CHIC.

When asked why CHIC moved to Shanghai, Chen Dapeng, assistant director of China Textile Industry Federation and executive vice president of China Apparel Association, said that China's economy has entered the "new normal", and the development of the garment industry has undergone tremendous changes.

As a comprehensive business platform integrating business negotiation, channel development and resource integration, CHIC also needs to adapt to the "new normal", and the business atmosphere in Shanghai is stronger. It can provide a broader space for the future development of CHIC.

In addition, integrating the upstream and downstream industrial chains and carrying out integrated innovation is also a new requirement for the garment industry to step into the "new normal". Opening and joint exhibition is an important way to achieve the above goals.

For this reason, CHIC moved to Shanghai instead of an exhibition in isolation. There were three brothers, 2015 China International Textile yarn (Chun Xia) exhibition, and China International Textile 2015.

And accessories (Chun Xia) Expo and PH Value fashion first sinks and China International Knitting (Chun Xia) exposition, the total exhibition area of 222 thousand square meters.

Wang Tiankai, President of China Textile Industry Federation, pointed out that China's textile and garment industry is in a critical period of pformation and upgrading and structural adjustment.

The Federation will integrate its series of exhibitions to highlight the objectives of the industrial chain's upstream and downstream cooperation and development, so that the functions and functions of the links in the upstream and downstream industries, technological innovation and the window of brand building, and the platform for trade negotiations will be brought into full play.

Indeed, the role of joint exhibitions is much more obvious than that of independent exhibitions.

On the first day of the spring exhibition, the exhibition attracted 53 thousand spectators.

Many exhibitors told reporters that this year's exhibition is more in line with their requirements than in previous years.

They can take a look at the new trends and new ways of this year's upstream and downstream businesses.

The joint exhibition has made it easier for them to communicate and communicate with the upstream and downstream enterprises.

Innovation is becoming a new normal. The textile and garment industry is closely related to people's life. It is a pillar industry in China's economic development.

As China's economy has entered the "new normal" of speed shifting, structural adjustment and power conversion, the development of China's textile and garment industry is also facing a profound adjustment.

In 2014, the main economic growth indicators of Enterprises above Designated Size in China's textile and garment industry dropped from double-digit growth to single digit growth, and the slowdown was obvious.

Data show that last year, China's textile and garment enterprises above Designated Size business income growth rate was 6.83%, the total profit growth rate was only 6.12%.

Zhang Yankai, vice president of China Textile Industry Federation, said that due to the weakening demand, the current garment industry, whether state-owned or private enterprises, felt the downward pressure.

The increase in resources, environment, raw materials and labor costs will bring greater pressure to enterprises this year.

Under this background, the original development mode has been difficult to continue, and the new development mode has not yet been fully matured.

The "new normal" has brought more severe challenges to the industry. How to pform the power? The most important thing is to rely on innovation.

Innovation driven and "

The requirements are identical.

However, how should the clothing industry innovate? In the view of Wang Zhuo, vice president of China clothing association, the first step for the innovation of garment enterprises is to return to the product era.

"A group of advertisements of new hundred Lun, a lens to the craftsman making guitar, a lens to another craftsman to make shoes, shocked me."

Wang Zhuo said with emotion.

He believes that the innovation of the clothing industry is, in the final analysis, the spirit of this craftsman.

How much cloth a cloth needs, what materials and designs to be used will be welcomed by consumers.

Over the past thirty years, most garment enterprises in China have done their own fashion models. They often go to work first, then find celebrity endorsements, and then open stores.

Innovation drive means that enterprises should have their own core competitiveness.

Wang Zhuo said that in the future, enterprises need to choose not what money they want to earn, but what they do not earn.

That is to say, enterprises should choose their core competitiveness instead of producing what they want to sell.

In order to shape the core competitiveness of the company, it is not heartache to watch the money being earned by others.

In the process of innovation and development, enterprises must know to abandon.

In addition, Wang Zhuo also stressed that the clothing industry driven by innovation to develop, enterprises also need to improve operational efficiency and learn from fast fashion enterprises.

And use Internet thinking to provide consumers with products and services that exceed their expectations.

Seize the policy opportunity period indeed, only innovation can inject vitality into enterprises and industries.

At this spring fair, we noticed that the professional clothing market represented by the Guangzhou white horse clothing market and the red cotton international garment city began to play the role of the hatchmaker of the clothing brand and exhibited the brand that was born in its shopping malls.

And the North faction clothing Liaoning Haicheng West willow market under the guidance of the local government has gone out of the market shopping city, mall clustering, product branding, marketing and commercialization of new development road.

Fan Jingguo, deputy party secretary of the Haicheng Municipal People's Government in Liaoning, told reporters that "the new normal" is both a challenge and an opportunity.

Trousers and cotton clothes are the two core products of West Ryu Jin in Haicheng, and the North style dress is a regional brand concept of local government in order to promote industrial development.

"We have registered Xi Liu as the trademark brand of the North style dress, which is to innovate on the concept, and then to find the fulcrum of future development for Xi Liu's clothing cluster."

"One road and one belt" is our country's strategic conception of promoting economic development, which makes the West Liu people see the direction of breakthrough development.

Fan Jingguo said that in order to make the northern costume bigger and stronger, since last July, the West Liu government has led more than 100 local businessmen to find markets in Shanxi, Shaanxi and Xinjiang to expand trade channels.

Up to now, silo has built 17 West Liu post stations along the Silk Road Economic Belt, such as Shawan, Xinjiang and other places. It hopes that this will enable more West Liu real estate brands to march into the northwest and then open the international market.

At the same time, Ryu Jin also introduced the Yiwu small commodity market to the local market, and began to layout in the electricity supplier channel.

In addition to broadening sales channels, the West willow people try to work hard on product innovation.

For example, the production scale of trousers such as sports pants, outdoor trousers and so on besides trousers and casual trousers is constantly increasing.

Like Xi Liu, Jiangsu Wujiang Shengze, which has the reputation of "silk capital", has begun to actively deal with the "new normal" of the industry.

According to Zhong Yonglin, deputy secretary of the Party committee of Shengze Town, Wujiang District, Suzhou, "the new normal" means that the manufacturing industry should pform from the past to win by quantity.

Against this background, as China's silk textile production and distribution base, Shengze's enterprises have begun to focus on product R & D design, enhance the technology content, and launch products with high added value.

"Innovation is the best way to deal with the" new normal ".

As for the important commercial vehicle, the China Eastern Silk Market, the market management committee is ready to implement three innovative development strategies.

According to Zhao Juguan, deputy director of the Jiangsu Wujiang high tech Industrial Park Management Committee and director of the China Eastern Silk Market Management Committee, in addition to actively organizing the second Jiangsu (Shengze) Textile Expo, in order to adapt to the "new normal", for the Eastern Silk traditional textile market, they are ready to upgrade the format and hardware facilities, and strive to make it into a shopping mall textile trading center.

Secondly, Wujiang Shengze has also begun to try to build an online virtual trading market for Oriental silk.

Zhao Juguan said that at present, they have created two online trading platforms, one is China's silk net, the other is the Oriental market exchange.

Based on this, broadening the radiation range of the Eastern Silk Market.

Last year, the former achieved 67 billion yuan of pactions, and the latter amounted to 70 billion yuan.

"The goal of the future is to integrate all the merchants in the market into these two virtual trading platforms."

"Going out" is a great strategy for China's economic development. Zhao Juguan is ready to seize this opportunity to let market merchants go out to develop.

"We have established the East silk market foreign trade service center. We are ready to teach our business people to learn English and trade."

With the development of new technologies, more than a dozen forums such as "future store retailing revolution", "O2O- fashion industry winning business", "new business channel of garment enterprises in the Internet Age" and "smart O2O fitting mirror" have been put into use in the spring exhibition.

This shows that for today's clothing enterprises, they need to arm themselves with new technology and help themselves develop rapidly.

Before the North China Science and technology exhibition stand, many spectators stopped, trying to attract them to wear smart labels.

"How to master every consumer's information is what every clothing brand dreams of, and the smart dressing mirror can help the brand achieve this goal."

Shanghai North China Technology Co., Ltd. responsible person said.

It is understood that if the clothing brand can put a smart fitting mirror in the store, the information of each customer who tries the clothing can be accurately informed by the businessman.

Specifically, customers can automatically take pictures after they have finished wearing clothes. If consumers want to share this photo with friends, they only need to take the two-dimensional code of the cell phone scanning mirror and add the brand micro signal to send the photos in the fitting mirror to the consumer's mobile phone immediately.

In order to facilitate consumers, businesses can collect key information about each customer's sex, age, height, figure and so on.

With the advent of the era of consumer sovereignty, Fan Youbin, President of Guangdong's Costa apparel (Group) Co., has focused on the business opportunities behind customization and customization. For this reason, he has developed a set of intelligent tailoring equipment -- personalized DIY custom mall system.

Through this system, consumers can only get their clothes by moving their fingers.

Fan Youbin said that private customization and personalized customization are the trend of the future garment industry.

The DIY personalized shopping mall can provide a large number of fabrics, colors, patterns and styles for consumers to choose and match freely. Consumers can view the wearing effects of personalized custom garments through the smart fitting rooms on the platform.

Once you order, you will receive your own customized clothes in 72 hours.

It is a dream for factories to talk directly with consumers, in the past era of garment manufacturing.

But now, with the new technology, this dream has been realized.

With the Internet thinking, digital driving and 3D printing technology, clothing enterprises can realize the organic combination of the real economy and the virtual economy, thus subverting the original business mode, creating greater value for consumers and production enterprises, and establishing a new business form of direct interaction.

Fan Youbin further indicated that there is still a long way to go for the manufacturing industry to fully realize customization. Now this work has just begun.

The key to future development of personalized customization is the construction of databases including human body, format, and tailoring.

Only by constantly accumulating, constantly exploring and enriching the contents of the database can we make the customization of manufacturing industry truly popularized and applied, and realize the true intelligent manufacturing.