Farfetch&Away Has Extended Luxury Shopping To The High Seas.

For a long time, Jos e Neves has been talking about summer port distribution service, which shows his ambition to find new ways of the market.

Farfetch, a fashion buyer's integrated website, launched a new yacht distribution service, Farfetch & Away, to expand luxury shopping to the high seas.

According to the US website WWD, customers who travel outside can dial Farfetch private. Customer team Special number, they will send the goods to the designated port. The service will be officially run in September 16th. The European ports currently selected include: Marina Grande of Capri island in Italy, Cannes, Santorini island of Greece, and New Port of Mykonos island.

The website founder and CEO Jos e Neves said: "launching Farfetch & Away is directly related to our unique ability. We can see the consumer's lifestyle and consumption needs and respond. The world's 300 online boutiques, multi-channel platforms, world-class technology enable us to launch distinctive shopping services.

In May of this year, Farfetch In order to integrate the entity store and the electricity supplier mode, make the online and store consumption experience increase, recently acquired the British classic fashion buyer shop Browns. (see "ornate ambition" previously reported, "fashion business new Farfetch purchase British classic buyer shop Browns")

Jos Neves told WWD at the time: "the vision is the answer." how do people buy luxury fashion in the next 5~10 years? "We believe the answer will not be simple. Online purchase It's a wonderful combination of wonderful physical experience and powerful, subtle technology. "

In the acquisition of Browns, Farfetch also created a new business department, "Store of the Future (future store)". The head of the Department is Sandrine Deveaux, who previously served as a multi channel director in Harvey Department of luxury goods department.