What Will Happen To Guangzhou Department Stores If The Stock Market Crash Makes Department Stores Worse?

How to "minimize", how to enhance interaction with consumers, and enhance value-added services for target customers is an important measure for the Department to reverse the situation.

Yesterday, a senior member of a department store in Guangzhou, who did not want to be named, said in an interview with reporters that every summer vacation, because of the reasons such as public outing and other reasons, often led to poor sales of department stores. At the same time, under the impact of the electricity supplier, the sales volume of the department stores was greatly reduced. "This year's impact is particularly big. Last year, suning.com and other electronic commerce shopping festivals were limited to electrical appliances, but this year the category has been fully opened, involving many categories."

Reporters in the survey learned that the stock market crash is also a major reason for the Department's off-season "worse."

Because of the good stock market in the first half of the year, many people put the rest of the money in the stock market.

Miss Xia said, "money is in the stock market, where is there any money left?"

Reporters are visiting

City, such as Guang Bai department store, Tianhe department store, modern department store and so on, can see that the customers in the store are much less than in June.

A salesperson told reporters that in recent years, the price war between department stores has no longer been favored, consumers are numb, and it is no use pushing their brains away.

In addition, the reporter learned that the weather is too hot is also a lot of people do not want to shop one of the reasons.

"The temperature in the dog days is going to melt away, no mood to go out, and no mood to squeeze the subway.

At present, online shopping is so developed that people can buy the needs of life without leaving home, "the public told reporters.

In the survey, reporters found that many consumers shop the most difficult parking problems, with the arrival of shopping season easing, parking spaces are no longer tight.

Mr. Liu, who drives frequently, recently went to Beijing Road commercial circle and poly Central Plaza. He told reporters, "obviously, the underground parking lot of Beijing road Tianhe and Guangming square is more than that of previous vacancies.

The roadside parking lot near the gold rush road is not so hard to find before. The parking lot below the Central Plaza of Pauli is just a lot of parking.

In the Tianhe business circle, the Tianhe Sports Center car park, which used to be a dragon, was recently visited by reporters.

"Although there is a traffic jam on the side road, there are few full parking spaces in our parking space in the past one or two months, which should be the reason why people who are shopping shopping are less."

The parking lot said a staff member.

Shareholders, Mr. Kim also said: "as a result of a lot of losses in stocks before, now basically do not drive out, want to save oil and parking fees, let alone shopping."

To attract more consumers to come to consumption.

The reporter understands that the friendship between Guang Bai department store and Guangzhou has greatly discounted the products of the season.

Guang Bai department store bought 300 free 100 discount for the seasonal products on ~19 July 10th.

Last weekend, the Guangzhou friendship store on the East Ring Road launched the "VIP summer promotion".

From the past 3 days to 10 days, the majority of summer clothing in shopping malls is down to 62% off, and there is 20 percent off discount for supermarket products.

In the summer, refrigerators, air conditioners, fans and other electrical appliances all have 7.5~9 discount, and superimposed "full reduction" activities.

Despite the fact that the passenger flow in the friendship mall did not explode in this year, the sales promotion still has a significant effect on stimulating passenger flow.

The responsible person of friendship said that the big promotion was extended from 3 days to 10 days, and the passenger flow was dispersed. The 5 days before the event had met the expectation, and it was estimated that the target sales could reach 150 million in 10 days.

Reporters learned that Le Feng square to celebrate the opening of 2nd anniversary, since July 4th began to warm up, "spot money", "Apple watch lottery" and other activities attracted a lot of attention.

On July 11~12, Le Feng square invited Miss Lily, 10 meters tall from Spain. This is the tallest puppet in the world, attracting many children to watch.

In addition, the gold saint Gladiator exhibition, finger pressing challenge, cartoon puppet tour and other eye catching activities also brought popularity to the shopping malls.

"I didn't want to go shopping, but I realized that there were so many interesting activities that kids should like, so they would play with children on weekends."

Parents Liu said.

Chen Haiquan said,

Poor performance is not a problem of off-season, because seasonal promotion can bring a big consumption peak.

"Now, consumers are numb with discount sales, but on the contrary, they are more interested in shopping experience and interaction with consumers in department stores."

Chen Haiquan said, "different department stores are different in positioning themselves. The department stores with their own characteristics can attract customers through a unique way of service. For example, a single department store can not treat merchants as a way of leasing property, but can link up with businesses, carry out cultural activities that interact with consumers, and conduct long-term thematic activities on a strategic basis."

There are also industry experts recommend: "through the research and grasp of consumers, enhance the value-added services of target customers, such as promoting new products to VIP customers on a regular basis, asking them to come to the store for coffee, and a location that is available for VIP customers to read quietly and so on."

In this regard, Zhang Peiqing, vice president of Tianhe City department store, also agreed. She said that on the basis of ensuring the product's perfection, the work should focus on the service experience, strengthen the experience of customers, and strive to maintain accurate member services.