Pathfinder Optimistic About Future Skiing Market Will Enter The Ice And Snow Industry

　 Pathfinder intends to participate in the first COA summit or enter the ski market.

Recently, Pathfinder has indicated on the interactive platform that he plans to participate in the first COA outdoor Summit Forum. At that time, the company will exchange more industry information with the participating units. Outdoor industry The development trend, current situation, shortage and prospect are discussed and exchanged to make a forward-looking forecast for the development of outdoor industry in Asia, so as to promote the healthy and orderly development of the industry. In the first half of 2015, the company's operating income increased by 8.5% over the same period last year, and will enter the domestic ice and snow sports industry in the future.

Statistics show that COA is a brand alliance founded in 2013 by the leading members of Zijin Asia Outdoor forum. Outdoor brand Alliance. The brands of COA members include: more than 20 brands: Pathfinder, Keller stone, Northland, Shek Kok, north, Columbia and so on. The first "COA Outdoor Industry Summit Forum" will be held from July 24, 2015 to July 25th (during the Asian outdoor exhibition) at the Jinling Convention Center of Nanjing Expo Center.

It is understood that the Pathfinder and COA "friendship" bandits. In March of this year, Sheng Faqiang, the founder and chairman of the Pathfinder and chairman of group CEO, was elected the first director of COA. In June, COA officially launched the second official T-shirt of "I want fresh air", and the Pathfinder supported it, and sold the T-shirt synchronously with Jingdong and Tmall Online platform.

Pathfinder, as a leading outdoor enterprise in China and a world-class outdoor brand operator, is mainly engaged in R & D design of outdoor products, organization outsourcing production and sales. outer wear Outdoor Functional shoes And outdoor equipment three major series.

According to the first half performance forecast, the company achieved a total operating income of 675 million yuan in the first half of the year, an increase of 8.5% over the same period, and the net profit attributable to the shareholders of the listed company increased by 1.5% over the same period last year. Since the beginning of this year, the company has effectively promoted the eco strategy of "three elements of outdoor + Travel + sports", deepened the reconstruction and integration of the Internet business, opened up the organizational transformation of enterprise platform, and further optimized the operation and management.

Today, the company also said that "2015 International Report on Snow & Mountain Tourism" report pointed out that in the 2013-2014 snowy season, the number of Chinese skiing was around 13 million, and the participation rate reached 0.4%. With the increase of per capita disposable income in China, the company expects outdoor sports to become an important part of the life of all sectors of the city, and the future development of skiing has ushered in a good prospect. Based on the favorable skiing market, the company will strive to grasp the opportunities for the rapid development of the ice snow sports industry in China.