"Cross Border E-Commerce + Photo Cutting" Mode 3D Technology And Big Data Are Core Competitiveness.

Zhejiang CEO Ni Weiqing, a new tailoring company, can take pictures and tailors. As long as consumers take two front and side photos with their mobile phones, Ni Weiqing can customize a suit according to the data.

As a result, the service radius of the Hangzhou enterprise located in Hangzhou China's (Hangzhou) cross border e-commerce industry park extends to the whole world.

3D technology and big data are core competitiveness.

Is it really so amazing? Ni Weiqing explained in detail the technology behind the "photo tailoring".

The first is 3D visualization technology, which can not only provide customers with the choice of styles, but also detail the buttons and even the fine marks on clothes.

Second is the large version of the big data and body large database.

So how did the system modify the size? Originally, the company built a large database with about 200000 people's body data in the database.

"As long as customers report height and weight, they can find their own mannequin models with customized satisfaction of 95%."

Company CEO Ni Weiqing said, "combined with the photos from customers, the system will automatically rectify the deviation, coupled with the experience of the experienced version of the final checks, to ensure the maximum fit of each suit."

This is truly unique.

"As the company's website says,"

There's only one size, that's your size. "

If you want to embroider the name on the clothes, you can choose which font to use and which corner to embroider in the clothes.

Ni Weiqing also revealed that the main material used in the company's men's wear products is all natural.

The selection is superior cotton, linen, silk, wool and so on. Even buttons are shell buttons, ox horn buckles and fruit buttons.

According to the needs of customers, the garments made of all natural materials are fit and environmentally friendly, and these materials are also geared towards global sourcing, and they are sold around the world after ready-made garments.

The whole process can be completed on mobile phones.

Recently, some people have experienced a great deal of satisfaction at the scene.

To open a "photo volume" software, first choose the color, fabric, collar shape, button type and so on in the "custom check" column, then take a picture of the front and side of the body, then input height and weight, and automatically generate volume data.

After the system is corrected, the data is exactly as accurate as the master in the tailor's shop holding the tape measure.

Finally, just click online payment to OK.

The whole process is done on the phone.

This convenient and fast "private tailor" suit attracts the attention of customers at home and abroad.

The turnover of the young company last year was 8 million yuan. This year, more than half of this year's sales volume has exceeded the turnover of last year.

Ni Weiqing revealed that the company's sales target this year was 50 million yuan.

The company's English brand is called OWNONLY, which is customized to "exclusive, unique" personal appeal.

Most men hate shopping. What we do is to let them finish private customization without leaving home.

Next, apart from continuing cross-border trade, we will open more experiential shops online, including Hangzhou life hall.

At present, we have experienced stores in North America, France, Japan and other countries, in order to make up for the shortcomings of some customers' online shopping experience.

In addition, we will also provide door-to-door service for our customers in the future.

Ni Weiqing said.

More importantly, the price of Western-style clothes customized through the company website is much cheaper than that of the physical store.

The secret is in the advanced OWNONLY team.

Custom technology and innovative C2B2O business operation mode, a large number of channel costs are eliminated, users pay the money in high-quality products and thoughtful experience services.

Ni Weiqing said frankly that he was engaged in traditional foreign trade in Guangdong in early years, and the gross profit margin of ordinary foreign trade processing factories was 6%, which was already good. Later, he engaged in cross border electricity supplier trade which was generally low and high, but the profit was also decreasing year by year.

Without brand and without channels, this death cycle will always exist, and this is precisely to promote their pformation and create "OwnOnly" brand customization.

The direct cause.

At present, the members of the company are very young, a total of 40 employees, most of whom are 85, and the number of post-90s employees is already the management of the company. The company has branches in New York and Toulouse.

"We create our own brand according to the concept of" industry 4 "and" mobile Internet + ". We have all the business including design, proofing, marketing, promotion and so on.

In 2013, soon after the enterprise was founded, the company invested 10 million yuan in angel investment and completed another round in 2015.

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