Ali Strategic Investment Attractive Layout Luxury B2C

Alibaba's acquisition of glamour benefits has the idea of integrating high-quality assets.

Not only that, it believes that the electricity supplier integration season has already begun. Before Alibaba integrates charm, Jingdong has invested in the rural e-commerce service platform, and has entered into strategic cooperation with Jingdong, covering commodity inventory, warehousing, logistics and many other aspects.

Public information shows that as of September 2014, glamour has worked with more than 1500 internationally renowned brands, with more than 3 million fashion customers, and has completed 2000~3000 pactions every day, covering a wide range of sales across the country.

The company's annual sales growth exceeded 100%, and its annual sales in 2015 are expected to exceed 1 billion yuan.

In addition, insiders familiar with glamour benefits revealed that its user volume is about 1/5 of vip.com.

It directly cooperates with the official distributors designated by international brands or brands, and has more than 2400 cooperative brands.

It is understood that charm is part of the brand is the only partner in the domestic electricity supplier, such as Paris Buddha, Armani, Zegna, Michael Kors, Trussardi, RogerVivier, Longchamp, Tumi, Guerlain and other 280 brands.

"The two sides have been in touch with each other for a long time," said Seamon Shi, President of glamour Hui, in an interview with the China business newspaper. In the future, the charm will maintain 100% of its independent operation.

Alibaba will help charisma to grow rapidly. Besides capital, it will provide users, technology, data and other support.

Alibaba group CEO Zhang Yong said that after investing in glamour benefits, Ali's all formats, multi-level and cross platform retail service system has also been further improved.

We hope that glamour will make full use of its advantages and form synergy with Tmall and other platforms to provide consumers with more high-quality high-end products.

At the same time, Alibaba will help glamor and its brand partners access Ali ecology, so that they can more effectively locate consumers, marketing brands, and build an Internet based supply chain system.

Zhang Yong revealed that after the completion of this paction, Alibaba will integrate group resources and set up a service team on its Tmall platform to support the rapid development of charisma.

Logistics and IT infrastructure services have been expanded and upgraded.

And charm will also help Tmall further improve the introduction of the brand, and expand the advantage of Ali in luxury and light luxury electric business.

According to public information, at present, there are at least three rounds of financing for charisma.

In March 2012, Neiman Marcus, the US's high-end retail giant, announced that it would invest $28 million (about 174 million yuan) in strategic investments in glamour benefits, and the subsequent additional $10 million (about 621 billion 50 million yuan) would give Nyman Ma Cox a 44% stake in glamour.

In April 2014, Nyman Markus announced the withdrawal of investment in glamour.

In April 2014, glamour gained $65 million (about 404 million yuan) of cooperative investment from Zhou Dafu and Tianda bank.

This is not the first time Alibaba has invested in vertical B2C. As early as in 2013, Alibaba invested in beauty makeup company, which integrates cosmetics brand platform operation, promotion, storage and customer service integration. The company has genuine licensing of more than 40 brands including L'OREAL group's brand.

The charm of this investment is similar to that of beauty, which is a vertical platform for direct cooperation with the official distributors designated by international brands or brands.

Insider analysis, after years of development, Alibaba has occupied half of B2C.

However, Alibaba has huge traffic volume, but the products in the platform are different from each other, and the consumer experience is not ideal, which has always been its own problem.

With the increasing demand of consumers for brands and services, Tmall needs to improve the quality of services and products.

Gan Xiaoming, founder of luxury collection network, said in an interview with our reporter that Alibaba investment charm will improve Tmall's luxury and light luxury.

The layout of the field is rapidly established in the leading position in the industry.

From the perspective of market development, it is a good choice.

It said that for luxury electric providers, the important source is not only the authorization of goods, but also the support of professional platforms such as goods, services and after-sale. "Although Alibaba has a large traffic volume, they do not have the above professional platform elements, so they have not done very well in terms of luxury goods."

Gan Xiaoming thinks.

The acquisition of Alibaba has brought the charm of luxury electric business back to public opinion.

In fact, luxury electric business has been ignored for a long time.

Affected by the downturn in the industry, the "luxury electric business" gradually pformed.

Vip.com, Xiu Xiu, Si Ku and so on are not living on luxury goods providers. Shang Ping, Fifth Avenue and so on are also tightening their belts. The other luxury electric providers that have already gone bankrupt are too numerous to mention.

Public information shows that luxury electric business started in 2010, 2011, a large number of luxury electric business on-line, and quickly accepted by consumers.

But in the past two years, the luxury electric business has suffered a survival crisis.

Shang pin net has been exposed to two degree layoffs, and foreign fashion discount outnet has been passed away from the mainland market.

In addition, Hai Tao purchasing also has a shock to the luxury electric business, which makes the luxury electric providers have to fall into the fatigue of advertising competition and crazy price war.

But in fact, China

The consumer market has jumped to second in the world. With the lowering of import tariffs, luxury goods and international brands have attracted more and more interest in China's electricity suppliers.

And the Alibaba investment charm, seems to be able to bring the luxury goods business.

In addition to Glamour's success in attracting Alibaba, in July 8th, E, a luxury electronics business platform, announced that it was investing in the E round of the investment fund.

Gan Xiaoming said that the investment in Temple library network and charming huitu indicated that the luxury market is vast and there is still much room for improvement in the domestic environment.