Han Style Women'S Clothing Integration Resources Scale Effect Embrace Investment

In July of this year, the Han school sponsored by the Hubei Provincial Committee of letters

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2015 the autumn and winter new product show was held in Han, attracting hundreds of large clothing wholesalers and distributors from all over the country to come to "fight goods", and more than 200 Han schools.

The company signed 70 million orders for women's clothing in one fell swoop, accounting for 90% of last year's total sales.

Women's clothing update speed is fast, enterprises mainly focus on small pipeline production, pay attention to "win quickly."

The Han style women's clothing, which has a history of more than 30 years, has been famous for its fast updating and civilian style.

Compared with Guangdong and other coastal women's clothing, Han style women's clothing is quite large and well loved by northern women. It occupies an important seat in the low price women's clothing market in China.

Why do Han style women's clothes hold together?

Zhou Jin, Secretary General of the provincial clothing trade association, said that the Han style women's clothing enterprises are dominated by small and micro enterprises. Under the background of economic downward pressure and the weakening of market demand, it is difficult for small businesses to single handedly seek large wholesalers to talk about orders, and integrate the resources of "Han style women's clothing", so that the scale effect can be held together.

"Han style women's clothing group business model is worth learning from the clothing industry in the province."

Huang Minhong, director of the textile department of the provincial Commission for economic and Trade Commission, said that along with the adjustment of industrial structure in coastal areas, garment processing enterprises have gradually pferred to the mainland. The clothing industry in our province has maintained an annual growth of about 10%, forming a clothing characteristic industrial cluster of Wuhan women's wear, Huangshi business men's wear, Jingzhou knitted underwear and Qianjiang outdoor sportswear.

After that, the provincial Commission of letters and commissions will continue to organize production and marketing docking activities around the characteristics of the province's garment industry, so as to achieve "mass production" docking with "big wholesale" and help enterprises to produce fast sales.