The Same Price Difference Of Clothing Price Up To 200 Behind The Clothing Price Difference

The same style, the same material, the same.

But the selling price is different. Have you ever encountered such a thing? What makes the same clothes have a price difference? Together with Xiaobian, we expose the mystery of the clothing price difference.

Recently, some people found that a brand of a stitching dress, the green price is 298 yuan, the black price is 498 yuan.

Is the style, workmanship, material quality the same clothes, because of different colors, there is time difference on the shelves, the price difference is 200 yuan?

The style is exactly the same, but we need to pay more for different colors.

Wu Jingjing is no exception. She likes to buy clothes on weekdays, almost every weekend, shopping clothes and clothes.

In April of this year,

When it was just listed, Wu Jingjing saw a green stitching dress in a women's clothing store. The dress was tailored and the design sense was good. After Wu Jingjing tried it on, she found that the skirt was also suitable for her.

At that time, the skirt had only one color, which was green, and the price was 498 yuan.

Wu Jingjing didn't buy it because he was entangled in color and price.

Recently, during the discount season, Wu Jingjing went shopping the other day and found that this green skirt became 298 yuan.

Moreover, there is a skirt in the store which is the same as the green skirt. The only difference is that the new skirt is black, but the price of the skirt is 498 yuan, and there is no discount.

At first, Wu Jingjing thought that when the skirt came out, there were two colors, one was green and the other was black.

Black is pferred from other stores.

But the store clerk told her that green is summer, black is autumn, and the two is different, so the price will be different.

To this end, the reporter visited the brand store, shop manager Yan Jie told me that in the fashion trend of women's clothing, the style and material are the same, but the color is different, the price is not the same.

"Different colors, different numbers, different pricing.

The price of our clothes is determined by the headquarters of the company. We don't know the exact reason. "

Yan Jie said.

Although the price of the black skirt was 498 yuan, Wu Jingjing still bought the black one.

"Green looks cool, but it can only wear one summer season. The black vision is more heavy and can wear in summer. It can also be worn in the autumn, and it is also thin in black. Therefore, although I want to spend more money, I still choose black."

Wu Jingjing said.

There is no coincidence.

Zhou Nian, a Post-80's "hot mother", has encountered similar situations. Last autumn, she bought a giraffe style sweater in a homemade women's clothing store. The price at that time was 399 yuan. When the women's clothing store went on sale in winter, Zhou Nian found that the same color and the same giraffe pattern were also put on the shelves, but the selling price was only 499 yuan.

"Shopping guide told me at that time, because the autumn giraffe was very popular, and many members said they didn't get it, so in winter, the same style came out. There was a price difference between autumn and winter. It was because there was no cashmere in the autumn, and there was a velvet in the winter."

Zhou Nian said.

In fact, the same type, or similar style, was sold in different stores in the first two years, both domestic and foreign brands.

Yan Jie has been engaged in the sale of women's clothing for 5 years. He found that there is such a new phenomenon in the clothing store: "to turn over the new money" is to regroup the first wave of bestsellers and adjust the price accordingly.

For example, the original style may catch up with the discount season, and there will be no discount.

Of course, the most common phenomenon is the appearance of clothing in different seasons.

For example, there are better selling styles in summer wear. When the new products are listed in the autumn, they will be refurbished and the same paragraph will be sold in autumn. When the first wave of winter clothing comes into the market, it will also be renovated.

It goes without saying that one of the purposes of brand clothing is to promote sales, and secondly, to do so is closely related to the blurring of the season of clothing.

"Nowadays, people pay more attention to one garment and more clothes, and clothes are also in waves. The boundary between the last wave of winter clothes and the first wave spring dress is not large, so this is a major reason for the renovation."

Yan Jie said.

Different colors of clothes bring different visual experience.

The same design, the white is more cool, the suitable season is also narrower, the black will give the person thick feeling, the suitable season will be more.

This is also the reason why women are still willing to spend more money on the same clothes.

Technology and materials are all about the value of clothes, mostly in places you can't see.

As a matter of fact, the price difference between the brand and the "brand" is mostly in the "bright spot": the added value of the color, or the difference between velvet and no cashmere.

For non brand clothing and even Taobao goods, the trick is more than consumers can see.

Yan Jie introduced that even if the same material is marked, such as modal or pure cotton, there are differences.

The material is divided into grams, and gram weight is a special term for clothing or fabric. It refers to the weight of the fabric per square meter.

For example, 120 grams of modal material and 80 grams of modal, the price is very different.

The stronger the sweating of modle, the more comfortable he wears, the thicker he feels and the stronger his elasticity.

Pure cotton is also the same reason, with different cotton content and different weight.

It also includes combed cotton, mercerized cotton and so on.

Therefore, it also marks the material of modal and pure cotton, even if the style is the same, the price will be different.

Will add value to clothing, we can not see the craft.

The process of general brand clothing is: Procurement - tailoring - sewing - intermediate quality inspection - scissor head - post process processing - water washing plant washing - factory quality inspection - packaging factory.

In this case, it is only washed, and the cost of a garment is 5 yuan, which is only ordinary clothes, and the special process is even more expensive.

The clothes washed out of the water are very smooth. They will not shrink greatly. They will not fade.

But for non brand clothes, the process is just procurement - cutting - sewing - leaving the factory, and there are five links in the middle.

The cost is low and the selling price is falling.

It is necessary to buy more clothes than pick three goods.

The same package of dried mangoes is sold differently in A supermarkets and B supermarkets. Many consumers have reached a consensus because the purchasing channels of supermarkets are different.

However, if the same store's clothes are the same, the price of the color will be bad because it is hard for many consumers to accept it.

Special price, enter shop money...

There are many reasons for the different price of the same type.

It is undeniable that clothing business is becoming more and more difficult to do, and shopping malls are "different", such as the introduction of special price or shop entry. These styles are often easy to appear in the same price.

"Sometimes a brand will take dozens of clothes to do activities, and it will be sold out, which is often only a special counter, and the price is definitely cheaper than elsewhere."

Yan Jie said, but of course, these styles can not happen every day.

In this regard, Wu Jingjing, who has many years of experience, has also explored a set of experience these years.

"If it's an activity such as shopping promotion or celebration, shopping mall will be given extra bonus on the basis of brand discount."

Indeed, according to the promotion rules of shopping malls in these years, this is indeed quite reliable.

Whenever a big promotion is made, the mall will use all resources to give the best discount.

However, this experience is also failing.

"It's hard to say with the change of the discourse power of different shopping malls."

The impact of traditional shopping malls in recent years is not small, and the discourse power of some large Brand Company has changed. It is normal for resources to tilt to some advantageous counters because of the principle of maximizing profits.

In the discounted discount season, consumers are more likely to visit and pick.

There is also a relatively easy place for Taobao, which is an active online discount store in recent years.

The discount rate as the biggest selling point of the network will naturally be easier than ordinary shopping malls.

Buying discounts is not a disadvantage. Picking new or new models is icing on the cake, and the mood is beautiful all day.