How Can Chinese Clothing Enterprises Achieve Young Brazil?

As we all know, Brazil is a young country. The proportion of young people under 29 is over 60%. These young people spend 402 US dollars per person per year, which is 6 times the average consumption of Chinese consumers. So the potential of Brazil clothing market is huge.

China and Pakistan have huge room for capacity cooperation in textile and garment industry. China has obvious advantages in petrochemical technology and textile technology, especially in new materials research. Meanwhile, Brazil has huge market and advanced market demand, which has a certain degree of agreement with China's superior capacity. Therefore, in order to help enterprises expand the Brazil market, the third Brazil St Paul GOTEX International Textile The clothing purchasing exhibition needs to be moved.

The rest of the world cup in Brazil has just faded away, and the heat wave of Rio Olympic Games is about to hit again. It is only a year away from the opening ceremony of the thirty-first Rio Olympic Games in 2016, and preparations for Brazil are all in full swing.

At present, Brazil's macro-economy is in a relatively difficult period. But with the implementation of the new government's economic reform measures after the national elections, and the warmer relations between the US and Pakistan, the expansion of the middle class in Brazil and the increase of the disposable income of residents, the clothing and consumer market will continue to maintain a high growth trend in the coming years. It is expected that the overall size of Brazil's clothing market will reach $65 billion next year, an increase of 40% over 2001. At the same time, Brazil is a young country. Over 60% of the population is under 29 years old, and its consumers are annual per capita. clothing Consumption amounted to US $402, which is more than 6 times the average consumption of Chinese consumers. In particular, Premier Li Keqiang's successful visit to Brazil recently pointed out the direction for the in-depth development of bilateral economic and trade cooperation. The comprehensive strategic partnership between China and Pakistan has entered a new stage of development. At the same time, it has opened up a new road of mutual benefit and win-win for the two countries in carrying out productive cooperation.

Although the prospect is good, Brazil is far away from China, and is restricted by factors such as bilateral political and economic environment, language barrier, market environment, entry threshold, customs clearance, foreign trade system, financial policy and so on. The opening of Brazil's industry is not high. Because of trade protectionism, Chinese enterprises have not found an exhibition suitable for the development of the industry and adapting to the development trend of textile and apparel supply chain. While domestic organizations see this business opportunity, they organize enterprises to participate in various non professional situations without sufficient investigation. Exhibition It has no effect, and has also defeated the confidence of enterprises in this emerging market. To this end, the China Textile Council and the China Textile Import and Export Chamber of Commerce have conducted extensive market research and conducted many exchanges with local trade associations in Brazil. After gaining wide consensus and support, Brazil St Paul GOTEX international textile and garment Procurement Exhibition (GOTEX exhibition) began in 2013.

　　 Give full play to the role of bridge and build an efficient platform

The GOTEX exhibition is organized by the China Textile Council, the China Textile Import and Export Association, China (Brazil) investment and Trade Center, Brazil Fcem International Exhibition Company and Brazil Fiera Milano International Exhibition Company in St Paul. The third Brazil St Paul GOTEX international textile and apparel Procurement Exhibition will be held in Brazil Convention and Exhibition Center in Brazil on 1 September 29, 2015, which is an important professional activity for the industry and national team to expand the Brazil market in September 29, 2015.

"GOTEX Exhibition" is an important move for China Textile Industry Federation to take the initiative to go out and explore diversified international markets. As an early and deep participation in the international market of textile and garment industry, "going out" and "globalization" have become a hot spot for transformation and upgrading of the industry under the new normal macroeconomic situation. Xu Yingxin, assistant chairman of the China Federation of textile industry and executive vice president of the textile industry branch of the China Council for the promotion of international trade, said that they always uphold the purpose of "serving the industry and serving the enterprises", actively helping enterprises develop the market, introducing the powerful and representative enterprises in the industry to the local market and industry through the platform of the exhibition, taking the market demand as the traction, and working together with the local market in the industrial chain to develop together.

　　 Do practical services, solve problems and promote development.

According to the market preference and characteristics of Latin America, most Chinese exhibitors are small and medium-sized enterprises, and have just begun to explore the actual situation of the Brazil market. The CMB member of the China Pakistan trade centre will give full play to its own advantages, and provide exhibitors with services such as stay, purchase, consignment, distribution, freight and so on, so as to help enterprises overcome the difficulties they may encounter at the beginning and step out of the first step into Brazil's new potential market.

Relying on the two-way communication before the exhibition, in 2014, the GOTEX exhibition Brazil operation center has been able to take buyers directly to the special services that match the exhibitors' booths, and to serve as a basic obstacle for exhibitors to eliminate language difficulties. In addition to exhibitors matching potential buyers in the South American market, the GOTEX exhibition can also request the exhibitors to conduct in-depth business and trade tracking of South American buyers through the project team members in St Paul, and conduct a basic credit survey of Brazil customers to effectively control commercial risks and make a latest survey report on the trend of the South American market. Last year, a domestic exhibitor took the first time to participate in the exhibition and booked the exhibition area of 54 square meters. Before the exhibition, through the arrangement of GOTEX Exhibition Center of Brazil operation center, visited the South American market in advance, and visited several customers in Brazil. It proved that the pay would always be rewarding. When the exhibition was held, a real order was obtained, and the exhibits were directly sent to St Paul through the entrustment of GOTEX exhibition Brazil operation center.

In addition, the GOTEX exhibition can also provide professional logistics clearance services and professional cost accounting and tax simulation for exhibitors. The first two exhibitions also specially invited representatives of the Bank of China in St Paul, Brazil to do financial credit insurance and other risk prevention and credit guarantee related business for exhibitors.

It is worth mentioning that the GOTEX exhibition also provides a simplified transaction service for the large number of small trade (CIF+ customs fees less than 30 thousand US dollars), that is, the ProB plan. Based on the real buying and selling intentions of Brazil buyers and domestic enterprises, the central operation of Brazil operation center will be carried out by the GOTEX Exhibition Center. The domestic customers can choose to settle in Renminbi directly. Brazil customers can solve the practical problems of small bills which can not be traded at the exhibition by settling the BCP settlement in the operation center.

"For enterprises that are looking for new directions or new breakthroughs, going out to participate in exhibitions is undoubtedly a new window. We can have different perspectives on different platforms so as to better find market opportunities." Xu Su, director of exhibition at Jiangsu Han Tang Group, said.

Just like the original intention of this project, the GOTEX exhibition itself bears the background and mission of developing the emerging market by the government and industry. It is based on the industry exhibition and serves the enterprises, which is different from the business exhibition organization's first interest in the exhibition purpose, and promotes the management concept of orderly and sustainable development. The ultimate goal is to create an international textile brand exhibition for the central and South American market, an international business platform to help Chinese enterprises go out and integrate with the world.